ARM Techcon
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EE Times invites you to attend the 2010 ARM Technology Conference
ARM Techcon is the only conference dedicated exclusively to ARM technology. Attend and invest in your future today with a solid core of strategies, tools and methodologies for successfully incorporating ARM IP in your designs. Register by October 8th and save 20% on registration and take control of your career!

Why You Must Be At This Year's ARM Techcon
  • Best Practices in ARM-Based SoC Power Management Verification - Join us in this Conference Session as we share our experiences in SoC power management verification involving advanced ARM Cortex cores. Implications of power management techniques such as power gating, power gating with retention, and dynamic voltage and frequency scaling will be discussed. We discuss some of the best verification methodology practices used today in validating advanced low power designs typically used in various handheld devices. Attend and leave with the knowledge of best practices in advanced low power designs.
  • Developing Advanced Signal Processng Software on Cortex™-M Processors- Join us as we discuss why Microcontroller users are increasingly looking to develop signal processing algorithms as market demands increase across various applications. Cortex™-M processors address many of these markets, and with the new Cortex™-M4 processor, it is now possible to develop high-performance algorithms easily in an ultra low-power footprint. Attend and get a better understanding of optimization techniques on Cortex™-M4 for signal processing tasks ranging from standard algorithms to more advanced applications like audio and motor control.
  • Android for ARM and TI-based eBook Development- Join us as we review the Texas Instruments (TI) built eBook development platform based on the Google Android HLOS which ensured easy and rapid adaptation given the demanding and evolving requirements for this product category. The ARM-based TI Zoom3 device was used for this eBook, including the Mentor Embedded Inflexion GUI for graphics development. The Android HLOS open source software enabled an extremely low platform development cost with highly-optimized features for users to enjoy and create unique and differentiated eBook experience. Attend and hear the story on how eBooks and eReaders have enabled ARM, TI and Mentor Graphics to deployed the Android OS for fast, responsive and effective deployment.
  • Teardown Smackdown - Let's Get Ready to Rumble!!! - Which tablet PC will come out on top - the newly introduced Dell Streak or The Samsung Galaxy. Attend as EE Times Editors Brian Fuller and Patrick Mannion dissect the inner workings of the devices and explore which is the strongest contender, based on speed, power consumption, display, features and functionality. You don't want to miss this FREE session in the ARM Theater as this can get rowdy.
  • Build Your Own ARM-based System - FPGA Emphasis - Attend this FREE session that demonstrates how to implement Cortex-M3-based designs in a device containing a hard ARM Cortex-M3 and complete microcontroller subsystem, a flash-based FPGA fabric and programmable analog in a single device. The session will cover architectural features and design flow to configure the silicon and develop firmware projects. Hands-on exercises will focus on configuring the microcontroller and analog subsystems using the FPGA design flow and running firmware applications and expand to designs that take advantage of the FPGA fabric.
  • BEST VALUE: - The All Access Pass offers full access to over 90 sessions in both the Chip Design and Systems & Software Design Conferences, across 3 days (November 9th - 11th), access to Keynote/Industry Addresses, the Expo Floor and more!

Special Hotel Information
We've secured discounted hotel rates of $145 - $155 per night. Book your rooms now before they sell out. Click here For more details


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Nov. 9: Chip Design Sponsors:
Nov. 9: Chip Design Sponsors: Platinum Sponsor: Common Platform; Gold Sponsors: Cadence, Mentor Graphics, Synopsys and TSMC
Nov. 10-11: Software and System Design Sponsors:

Nov. 10-11: Software and System Design Sponsors: Platinum Sponsor: Marvelll Gold Sponsor: Freescale Semiconductor
ARM Theater Sponsor and
Registration Sponsor:

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