Pitney Bowes and INRIX enter into multi-year partnership

Senior vice-president and general manager of Intelligent Location Solutions of Pitney Bowes Software, James Buckley, spoke recently about the company’s entrance into a multi-year limited partnership with INRIX, Inc., a leading provider of traffic information and driver services. The purpose of the partnership is to deliver advanced Location Intelligence solutions through the company’s traffic intelligence platform.

The two firms will integrate the location capabilities of Pitney Bowes with the traffic analysis of INRIX, ultimately improving the driving experience of those drivers who are connected by in-car navigation as well as mobile apps. INRIX has a mobile app, which will allow users to make better location-based decisions in a real time fashion.

“From the INRIX point of view, they’re looking to bring technologies together from us, that really help them enhance driver experience,” said Buckley. “We think they’ve got very smart technology that brings together traditional sources around traffic and brings together with crowdsourcing a very accurate picture of what’s going on on the road. We’re wanting to bring that together with point-of-interest data and more traditional address data to provide a driver with a more well rounded experience focused on location.”

INRIX’s traffic intelligence platform uses smart data and advanced analytics to solve transportation issues worldwide. Their “smart crowd-sourcing” approach analyzes real-time traffic speed and incident data from a wide variety of public and private traffic sources, ranging from road sensors and up-to-the-minute traffic speeds and community reports crowd-sourced from millions of vehicles and mobile devices throughout the day.

Pitney Bowes Location Intelligence solutions put together organizational data with location data to provide users with the capability to make more informed decisions. “What we’re helping to do is to put location in another context,” said Buckley. “INRIX can provide a lot of intelligence around what’s the smartest route I can take from point A to point B. Pitney Bowes is helping to bridge that with the context, and route from a geocoded perspective. We have smart location search capability we’ve been building in the last twelve month and we provide organization location data.”

INRIX customers want to make real time decisions using location data, which is what Pitney Bowes has. This way addresses that be correlated with coordinates from a mobile device to establish that real time location or destination. Then combining that with data such as specific traffic flow, demographics and behavior patterns, users can uncover key points of interest by accessing Pitney Bowes advanced location search.

INRIX has the ability to gather data from traffic sensors that can crowdsource traffic data as well. They can gather information off devices and provide broadcasts of what is happening on the roads.

Traditional use cases for Pitney Bowes revolved around store location and work optimization. Now they can bring customer information and demographic data and combine it with location and drive times, so that it becomes more dynamic for the user.

Tags: crowdsourcing, demographics, Geocoding, geospatial, location, location data, mapping, social media

Categories: cloud, field GIS, geocoding, geospatial, GIS, Pitney Bowes Business Insight, sensors

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