CSR and SiRF combine to launch a new era of connectivity and location

Cambridge, UK and San Jose, USA — July 06, 2009 — CSR plc (‘CSR’) and SiRF Technology Holdings Inc, ('SiRF') on Friday 26 June completed the merger between SiRF and a wholly owned subsidiary of CSR, creating a leading pure play provider of connectivity and location platforms and a company with the scale, technology and strategy to enable its customers to address the exciting and emerging opportunities in mobile markets. The merger yields an enlarged development team, a strong IP portfolio, and a broad base of market leading customers. Customers of the enlarged CSR group will be able to deliver new user experiences of connectivity and location technologies in a diverse range of devices such as mobile phones, personal navigation devices, in-car navigation and telematics systems, laptop and netbook PCs, mobile internet devices, digital cameras, gaming machines, cellular accessories, and consumer electronic devices.

Joep van Beurden, CEO of CSR said, “In bringing together the combined capabilities and broad range of CSR and SiRF technologies and platforms, we have created a new force in the industry and a world class organisation with the commercial, technical and operational scale to build on CSR and SiRF’s existing customer relationships and deliver the next generation of connectivity and location enabled products. “Our strategic goal is to address the existing and emerging needs of our combined customer base for connectivity and location technologies. The potential applications and benefits to the end user of connectivity plus location are only just starting to open up, and these exciting new opportunities will be driven by our unique combination of leading location technologies and connectivity solutions.”

“CSR and SiRF have a shared vision of using innovation to bring the benefits of wireless connectivity and location to mainstream consumers and enterprises and to enable new and exciting user experiences,” commented Kanwar Chadha, co- founder of SiRF and newly appointed board member and Chief Marketing Officer of CSR. “We believe that through this merger, our customers and consumers will derive benefits from a much stronger player whose focus is on delivering best in class connectivity and location platforms”.

“Technology innovation represents the foundation for both CSR’s and SiRF’s success in the market place,” said James Collier, co-founder, board member and Chief Technology Officer of CSR. “We look forward to combining the complementary expertise of our teams to take innovation to the next level in our multifunction radio and system platforms to address emerging customer and market needs.”

For CSR’s customers, the merger with SiRF means CSR’s Connectivity Centre products are augmented by GPS technologies that are well respected and enjoy widespread adoption. SiRF brings to CSR a strong IP portfolio in GPS and assisted GPS (A-GPS), dead reckoning and location centric platforms.

SiRF’s customers benefit from enhancements to SiRF’s Location Platforms, with CSR’s Connectivity Centre capabilities and strategy of Smart Integration delivering industry leading performance, low cost and small size.

The enlarged CSR group will have its global headquarters in Cambridge, UK, with SiRF’s headquarters in San Jose, California becoming CSR’s US headquarters. The combined CSR group enters the prestigious list of the world’s top 10 fabless semiconductor companies, with an enviable combined customer list including six of the top seven handset manufacturers, the top five personal navigation device makers, the top two automotive telematics suppliers, and other leading auto and consumer electronics providers.

About CSR


CSR is a leading provider of multifunction connectivity and location platforms. CSR’s technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.

More information can be found at www.csr.com



Contact:


Trade PR
EML
Email Contact
Email Contact
Tel: +44 (0)20 8408 8000

Trade PR (N.America)
Evans Public Relations
Email Contact
Tel +1 650 312 8344

Trade PR (N.America)
Precision Communications
Email Contact
Tel: +1 508 876 9400

Financial PR
(International)
Brunswick Group
Email Contact
Email Contact
Tel: +44 207 404 5959

Aldec

Shift Left with Calibre

Featured Video
Jobs
RF Design Engineer for Blockwork IT at San Francisco, California
Electrical Engineer - ASIC/FPGA for General Dynamics Mission Systems at Florham Park, New Jersey
ASIC Verification Engineer, GPU - New College Grad 2024 for Nvidia at Santa Clara, California
Advanced Mechanical Engineer for General Dynamics Mission Systems at Marion, Virginia
Senior CAD Engineer for Nvidia at Santa Clara, California
FPGA Design Verification Engineer for General Dynamics Mission Systems at Dedham, Massachusetts
Upcoming Events
North America Technology Symposium at Santa Clara Convention Center 5001 Great America Parkway, Santa Clara, CA - Apr 24, 2024
IP-SOC Silicon Valley 24 at Hyatt Regency Santa Clara 5101 Great America Parkway, Santa Clara CA - Apr 25, 2024
MEMS & Sensors Technical Congress - MSTC 2024 at University of California, Los Angeles 405 Hilgard Avenue, Covel Commons in Sunset Village, Housing at Luskin Center Los Angeles CA - May 1 - 2, 2024
ChipEx2024 at Tel-Aviv Expo Center & Hilton Hotel Tel-aviv Israel - May 7 - 8, 2024



© 2024 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise