Atrenta CEO Presents Keynote at Si2 Conference, Oct. 20

What: Dr. Ajoy Bose, Chairman, President and CEO of Atrenta, will deliver the keynote at the 16th Si2 Conference.In his keynote address entitled “SoC Realization – Building a Bridge to New Markets and Renewed Growth,” Dr. Bose will discuss how “getting it right” during the SoC Realization phase of the design process could lead to the creation of new markets and renewed growth for the industry.

When: Thursday, October 20, 2011; 9:45 AM - 10:30 AM, Pacific Time

Where: 16th Si2 Conference, Network Meeting Center at Techmart, 5201 Great America Parkway, Santa Clara, CA 95054

Why: SoC Realization is where high-level concepts are refined to implementation readiness. Legacy and third-party IP blocks are chosen and integrated and the overall chip is prepared for back-end implementationGetting it right at this stage will dramatically reduce implementation challenges and iteration times, but first, completing the flow and implementing the vision will require the collaboration of many.

Notes: For information about the Si2 Conference, visit:

For more information, contact:

Corporate:Tiffany Sparks

Tel: +1-408-467-4280

Email: Email Contact

PR Agency:

Lee PR

Liz Massingill  (

Tel: +1-650-363-0142

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