Keynote Speakers for PSoC® World Virtual Conference Include Cypress President and CEO, T.J. Rodgers, and Senior Executives from Arrow Electronics and ARM

Topics Include Embedded Design for the Modern Winery, Guiding Embedded Innovation, and Smart Energy Design

SAN JOSE, Calif. — (BUSINESS WIRE) — December 3, 2012 — Cypress Semiconductor Corp. (NASDAQ: CY), today announced the keynote speeches that will be presented at the upcoming PSoC® World international virtual embedded design conference on December 12 and 13. The speakers at the event include:

  • T.J. Rodgers, President and CEO of Cypress
  • Greg Provenzano, Vice President of Global Engineering, and Rachel Black, Corporate Supplier Manager, for Arrow Electronics
  • Tom Lantzsch, Executive Vice President of Strategy for ARM

More information on the free event is available at, and registration is available at

Rodgers has brought a focus on analytics and operational efficiency to his Clos De La Tech winery in California’s Santa Cruz Mountains. This led him to implement PSoC-based wireless sensing and control technology that eventually expanded to the University of California at Davis, a world-renowned leader in winemaking and viticulture. This keynote will look at the unique design problems posed by implementing the technology at UC Davis’ 12,000-square-foot Mondavi Center, which contains more than 150 wine fermenters.

In Arrow’s keynote address, Provenzano and Black will examine embedded application development and the advances in distributed sensing, connectivity and mixed signal integration. Customers and embedded designs supported by Arrow’s engineering service center will be featured, showcasing Arrow’s sophisticated ecosystem for board design, software integration, certification and manufacturing.

“PSoC World is a unique venue with embedded designers from around the globe in one virtual setting,” said Provenzano. “Arrow is excited to deliver this keynote, which we feel will resonate well with the engineering audience.”

ARM’s Lantzsch will examine how innovation throughout the ARM partnership has resulted in an explosion of smart MCUs and embedded systems coming to life in the power-efficiency revolution. The massive growth in global energy consumption is creating opportunities for ‘smart energy’ innovation throughout the ARM partnership in three key areas: the smart grid, smart meters and, lastly, the connected appliances and systems (including sensors) – that are so important for the Internet of Things. This keynote will track the growth of the ARM ecosystem and examine how, together, the partnership can continue to address the energy efficiency challenges and opportunities that lie ahead.

“PSoC World is a great environment to discuss the global energy challenges facing designers of embedded systems,” said Lantzsch. “We expect a lively response to this topic from designers of many different kinds of products around the world.”

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at

Cypress, the Cypress logo, PSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are the property of their respective owners.


Cypress Public Relations
Don Parkman, 408-943-4885
Email Contact

Review Article Be the first to review this article

New Customer Special

Featured Video
Latest Blog Posts
Colin WallsEmbedded Software
by Colin Walls
Time for a new programming paradigm?
Anupam BakshiAgnisys Automation Review
by Anupam Bakshi
Automatic Handling of Register Clock Domain Crossings
Modesto (Mo) CasasGlobal Business in EDA
by Modesto (Mo) Casas
Globalizing Sales in a COVID-19 Environment
Product Line Manager for EDA Careers at Multiple, North Carolina
Senior Application Engineer Formal Verification for EDA Careers at San Jose and Austin, California
Graduate Hardware Engineer for arm at Austin, Texas
Upcoming Events
SystemC Evolution Day at Germany - Oct 29, 2020
2020 International Conference On Computer Aided Design at San Diego Mission Bay Resort San Diego CA - Nov 2 - 5, 2020
International Conference on Computer Aided Design (ICCAD) 2020 at San Diego Mission Bay Resort San Diego CA - Nov 2 - 5, 2020
Verific: SystemVerilog & VHDL Parsers

© 2020 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise