Leading IC Design House Sondrel Continues Global Expansion with New Office in USA

Richard Lee appointed Vice-President of Sales, North America

THEALE, England — (BUSINESS WIRE) — January 28, 2014 — Sondrel, one of the world’s leading system-to-silicon IC design consultancies, has announced it has opened a new US office in Silicon Valley. The company has also appointed Richard Lee as Vice-President of Sales, North America. Lee has extensive experience in the semiconductor industry, most recently from VeriSilicon Inc. where he was Vice President of Sales for eight years and specialised in global mobile, consumer and smart energy SoCs, strategic design, turnkey services and IP licensing. His other notable prior achievements include senior sales positions at Open Silicon, eSilicon, NEC Electronics and others.

Graham Curren, Sondrel CEO said: “I’m delighted Richard has joined us and on behalf of his colleagues worldwide, would like to welcome him warmly to the team. Richard brings with him an extraordinary level of industry expertise, a very successful sales track record in the US, China and India and a demonstrable commitment to our core values of customer partnership and commitment.”

Lee comments: “It’s a very exciting time to join Sondrel and I’m looking forward to contributing further to the company’s success. There are currently some great opportunities in the US, particularly in complex SoC designs for mobile applications, gaming devices, networking and graphics, where the proven experience of our global IC design team can give companies a competitive edge by providing the fastest and most reliable route to market.”

About Sondrel

Sondrel has the largest and most experienced consulting team in Europe, with wide ranging expertise across all aspects of the design flow and all industry-standard EDA tool suits. The company’s capabilities cover the entire IC design spectrum from RTL design, though verification, emulation and DFT to physical implementation, and include power analysis and yield management. Sondrel is experienced in highly-complex digital, mixed signal, analogue, low power and wireless designs having completed over 200 designs at a range of process geometries down to 20nm, all of which were delivered right first time. With offices in the UK, USA, France, Italy, Israel, Sweden, Finland and China, Sondrel provides flexible services and methodology consulting to many of the world’s leading semiconductor companies, enabling them to improve chip performance and reduce timescales and costs.


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Gilly Farrell
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