Deltek Acquires Sohnar and its Traffic LIVE Solution to Deliver Industry-Leading Project Management and Resource Planning to Marketing Agencies and other Professional Services Firms

Deltek Acquires Sohnar and its Traffic LIVE Solution to Deliver Industry-Leading Project Management and Resource Planning to Marketing Agencies and other Professional Services Firms 

Traffic LIVE, the world’s leading people and traffic management solution, will empower marketing agencies and other professional services firms to deliver on-time, profitable projects and engagements for their customers

HERNDON, Va. – March 27, 2014Deltek, the leading global provider of enterprise software and information solutions for professional services firms and government contractors, announced today that it has acquired Sohnar – the award-winning enterprise software provider – and its innovative Traffic LIVE solution. This acquisition broadens and deepens Deltek’s portfolio of professional services automation solutions by delivering cutting-edge, front-office capabilities that marketing agencies and other project-based companies need to effectively manage their businesses and deliver on-time, profitable projects and engagements for their customers.

Founded in 2003, in London, England, Traffic LIVE is the market-leading online studio, project & workflow management and resource planning system that helps creative agencies and other professional services firms effortlessly manage people and project processes to deliver a profitable end product that surpasses client expectations. Traffic LIVE is a cloud-based, comprehensive front-end solution that helps businesses seamlessly create estimates and quotes, schedule resources, capture time worked, bill clients, track every task at a glance and more.

The addition of Traffic LIVE bolsters Deltek’s solutions by:

  • Streamlining today’s modern marketing agency – Traffic LIVE is the industry-standard traffic management solution, trusted all over the globe by agencies large and small. Traffic LIVE is already used by many current Deltek customers to manage projects and the flow of creative jobs within their firms.  With Traffic LIVE now part of its solutions portfolio, Deltek will be able to manage the entire project lifecycle within a marketing agency.


  • Turning people into profits – People are both the biggest asset and the largest cost for professional services and other project-based companies. Managing those assets more effectively and maximizing resource utilization equals a more profitable business. Traffic LIVE offers innovative capabilities that ensure the right resources are assigned to the right tasks and that all time worked on a project is captured effortlessly so revenues are maximized and costs are minimized.  

“Our organization is thrilled to become a part of Deltek,” said Tracey Shirtcliff, Founder at Sohnar. “For many years, both of our companies have focused on powering the world’s best marketing agencies and thousands of users across the world use our capabilities every day to run their agencies better. With Traffic LIVE part of Deltek, we can build on our shared track record of success to deliver even more powerful solutions to companies that manage projects, jobs, time and tasks – whether they are a client-facing agency or an internal studio.”

“Deltek has been committed to the marketing communications space for many years. With Traffic LIVE as part of our solution portfolio, we now offer the world’s leading cloud-based project, workflow, and resource management system for the creative industry.  These capabilities integrate directly to our Maconomy ERP system to streamline agencies so they can profit more than ever before,” said Mike Corkery, president and CEO of Deltek. “While Traffic LIVE is well-known in the marketing agency space, its innovative capabilities are also a great fit for Deltek’s other project-based customers.  We welcome the Traffic LIVE team to Deltek and look forward to working together as we help our customers continue to profitably drive their businesses forward.”

To learn more about the superior combination of Deltek and Traffic LIVE, please visit our website.

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About Sohnar and Traffic LIVE
Traffic LIVE offers project management and workflow solutions to agencies and global marketing firms all over the world through their Software as a Service platform. Today they are a team of 40 based in London, Sydney and New York and manage a portfolio of hundreds of clients in 23 countries.  

About Deltek
Deltek is the leading global provider of enterprise software and information solutions for professional services firms and government contractors. For decades, we have delivered actionable insight that empowers our customers to unlock their business potential. 16,000 organizations and 2 million users in over 80 countries around the world rely on Deltek to research and identify opportunities, win new business, optimize resources, streamline operations, and deliver more profitable projects. Deltek – Know more. Do more.®

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