Channel Will Feature More Original Content Than Any Other Kids Channel in RegionGLENDALE, Calif. and SINGAPORE, Dec. 9, 2014 — (PRNewswire) — DreamWorks Animation SKG, Inc. (Nasdaq: DWA) announced today that it plans to launch a 24/7 kids and family television channel across 19 countries in Asia. The DreamWorks channel represents the first time that the company's must-see content will be aggregated in one place, fully programmed and distributed by DreamWorks. The channel will premiere with more original content than any other kids channel in the region. Singapore-based HBO Asia will manage affiliate sales and marketing as well as technical services for the new channel.
"The DreamWorks channel will bring our premiere shows – great humor and stories, imaginative worlds and, of course, the highest quality animation – to audiences across Asia through a new DreamWorks-branded platform," said Eric Ellenbogen, Co-Head of DreamWorks International TV. "Audiences in the region have always embraced our content and now they can engage with their favorite DreamWorks characters -- as well as new ones -- where and when they choose, across multiple-screens and in local languages."
The launch of the DreamWorks channel complements the company's expanding television production and distribution initiatives, and represents an important step in the company's strategy to distribute its TV content to as many viewers, in as many regions, and in as many ways as possible. The channel will leverage over 2000 hours of existing DreamWorks TV content in addition to more than 1,200 half-hours of original animation the company currently has in production.
Audiences in the region will be introduced to favorites from the DreamWorks Animation library and forthcoming series based upon DreamWorks' most beloved characters, including All Hail King Julien, The Adventures of Puss in Boots, and all-new seasons of the How to Train Your Dragon series. The DreamWorks-developed programming lineup will also feature the company's leading preschool properties, designed to entertain and educate. The all-new series, VeggieTales in the House, and DinoTrux, based on the award-winning children's book, will anchor the daily morning preschool block, along with several other all-new productions. The channel will also support DreamWorks' theatrical and consumer products initiatives in the region.
DreamWorks Animation anticipates that the channel will be available to audiences beginning in the second half of 2015.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranked #12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 30 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots and The Croods.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning the planned launch of the DreamWorks channel as well as performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment, our need to protect our proprietary technology and enhance or develop new technology and the negotiation and execution of distribution agreements with cable television or other providers in various Asian countries with respect to the proposed DreamWorks channel. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
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SOURCE DreamWorks Animation SKG, Inc.
|DreamWorks Animation SKG, Inc.
Matt Lifson, Public Relation, (818) 695-6576