Rovio Entertainment: Rovio's ToonsTV Reaches 4 Billion Views

Since its March 2013 debut, Rovio’s groundbreaking mobile video distribution channel has catapulted Angry Birds animation series to billions of global viewers

ESPOO, Finland — (BUSINESS WIRE) — December 17, 2014 — In March 2013, Rovio turned every Angry Birds game into a video distribution channel and instantly a star was born. ToonsTV launched to an immediate audience of hundreds of millions of global viewers. This week and before its second birthday, ToonsTV reached 4 billion views in 230 countries with the biggest audiences in US, UK, China, Mexico and Russia. The massively popular content from Rovio Animation Studio and its partners can be accessed with a simple tap of an on-screen button, online at toons.tv and on Comcast, and from Roku boxes and Samsung Smart TVs.

“Mobile is the primary screen for much of our audience so it was important for us to provide quality entertainment in the way that our fans wanted it,” said Mikael Hed, CEO of Rovio. “When we launched ToonsTV on Rovio’s games we had no idea how big this would become. We saw the potential for our games to be a launch pad for an easy-to-use video channel. Four billion views later, I would say we succeeded.”

“ToonsTV combines top-quality animation with a revolutionary method of distribution. Along with our animated series, we produce a variety of content from music videos to live action,” said Steve Pegram, Animation Production Executive. “ We are proud that the Rovio Animation Studio has grown into the largest in the Nordics, with over 100 industry veterans and professionals from around the world”.

ToonsTV features Angry Birds Toons, Piggy Tales, Angry Birds Stella and third party content from Xilam, Vooz, The Jim Henson Company, National Geographic and Graphic India. Toons fans can also enjoy Hasbro Studio’s Transformers Generation 1, Aardman’s Shaun of the Sheep and Wallace and Gromit: Cracking Contraptions.

In spirit of the festivities Piggy Tales comes back with an extra animation clip to wish everyone Happy Holidays with ‘Snowed Up’, a special wintery episode. 

Piggy Tales (Snowed Up): http://youtu.be/w5_B7mjQgvk

Fast Facts

· ToonsTV launched in 2013 and has already reached 4 billion views. That’s 200 million hours of viewing time, which is longer than it took to build the Great Pyramids of Egypt.  

· ToonsTV is watched in 230 countries. Piggy Tales has been viewed 414 million times and  & Angry Birds Toons Season 1, 1.5 billion times. The Angry Birds Stella and Angry Birds Seasons 2 animations series launched in the Fall of 2014 (November and October, respectively) and are having great traction.  

· On average, a ToonsTV user watches 7 videos per session.  

· Angry Birds Toons (Season 1) has 27 Broadcast partners in over 40 countries.

Press release on the Rovio.com website: http://www.rovio.com/en/news/press-releases/597/toonstv-reaches-4-billion-views/

About Rovio Entertainment Ltd.

Rovio Entertainment Ltd, the creator of Angry Birds™, is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016.  www.rovio.com

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