Kochava Partners with Adobe to Expand the Reach of Both Companies' Mobile Analytics Capabilities

Kochava joins Adobe Digital Marketing Solution Partner Program, bringing enhanced measurement capabilities to Adobe Marketing Cloud as the importance of measurement for mobile skyrockets

SANDPOINT, Idaho, March 9, 2015 — (PRNewswire) —  Kochava ( www.kochava.com), the mobile attribution analytics and optimization company, today announced it has joined the Adobe Digital Marketing Solution Partner Program and will integrate the Kochava mobile measurement technologies with Adobe Marketing Cloud for use by joint customers.  

Through this partnership and the two companies' integration efforts, Kochava can now forward attributed end user data to Adobe Analytics, allowing joint customers to leverage their investment in Adobe while taking advantage of Kochava's enterprise-class attribution across 1,000+ media sources for mobile. Additional levels of integration are slated for Q2.

Kochava is opening its platform to Adobe Analytics customers as an unbiased, independent partner empowering advertisers to achieve their mobile media goals. Through mobile device recognition and tracking, the Kochava platform provides precise, real-time analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. The Kochava platform then allows customers to turn this data into actionable information.

Kochava is now a member of the Adobe Digital Marketing Solution Partner Program, designed for companies that provide digital marketing solutions or technology. Members may engage in a co-selling relationship with Adobe, a technology integration with Adobe products, or both.

"Savvy advertisers are seeing the growing importance of mobile measurement as a key tool to not only save money and drive ROI, but also to learn more about their customers so they can adapt their campaigns to better reach and serve them," said Charles Manning, Kochava CEO. "Partnering with Adobe means our joint customers, such as CBS, can now leverage both Adobe and Kochava data to inform their campaign decisions."

Kochava recently acquired InferSystems, a predictive analytics software company already successfully serving the mobile advertising market, and subsequently announced the Kochava Optimization Beacon, the first off-the-shelf predictive machine learning tool available directly to advertisers. The Kochava Optimization Beacon delivers the "Holy Grail" of advertising intelligence and transparency: precise, actionable data to help advertisers serve the right ad to the right person at the right time. The Beacon's predictive statistical learning technology takes advertisers' current manually-driven approach for running and optimizing mobile campaigns and replaces it with a completely automated process using statistical machine learning intelligence while continuing to leverage the 1,000+ member ecosystem of ad networks and publishers who are already integrated with Kochava.

To learn more about how Kochava is working with Adobe, please visit Kochava's partner page on Adobe Marketing Cloud Exchange at: https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/kochava-mobile-measurement.html#

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization.  Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking.  Kochava's tools enable customers to turn their data into actionable information.  With over 1,000 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media.  For more information visit www.kochava.com.

Follow Kochava on social media:
Facebook     Twitter     LinkedIn     Google+

Media Contact:
Melissa Burns
Mobility Public Relations for Kochava
Email Contact


To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/kochava-partners-with-adobe-to-expand-the-reach-of-both-companies-mobile-analytics-capabilities-300047298.html

SOURCE Kochava

Web: http://www.kochava.com

Review Article Be the first to review this article

 True Circuits: Ultra PLL

Featured Video
Latest Blog Posts
Anupam BakshiAgnisys Automation Review
by Anupam Bakshi
Automation of the UVM Register Abstraction Layer
Bob Smith, Executive DirectorBridging the Frontier
by Bob Smith, Executive Director
Virtual 2020 CEO Outlook Set for June 17
Colin WallsEmbedded Software
by Colin Walls
Multiple constructors in C++
Senior Analog Design Engineers #5337 for EDA Careers at EAST COAST, California
Senior Layout Engineer for EDA Careers at EAST COAST, California
Software Engineer for EDA Careers at RTP, North Carolina
Senior Application Engineer Formal Verification for EDA Careers at San Jose and Austin, California
Upcoming Events
Sensors Expo & Conference at McEnery Convention Center 150 W. San Carlos Street SAN JOSE CA - Jun 22 - 24, 2020
Nanotech 2020 Conference and Expo at National Harbor MD - Jun 29 - 1, 2020
IEEE Computer Society Annual Symposium on VLSI (ISVLSI) 2020 at Limassol Hotel, Amathus Area, Pareklisia Cyprus - Jul 6 - 8, 2020
57th Design Automation Conference 2020 at San Francisco CA - Jul 19 - 23, 2020

© 2020 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise