Launch of Biomass Market Assessment Service (B-MAS) set to De-risk Bioenergy Investment

Collaboration between Ecometrica and Scotland's Rural College (SRUC) could unlock tens of millions for investment in biomass energy 

May 6, 2015 -- Leading sustainability software and data company, Ecometrica has teamed up with Scotland's Rural College ( SRUC) to de-risk the investment in the UK biomass energy industry by combining a powerful computer model with state of the art mapping software that will help fire up the UK's energy crop industry, with potential to unlock tens of millions of pounds of new investment.

The Biomass Market Assessment Service (B-MAS), launched today at All-Energy 2015, Glasgow, UK, provides power companies and potential investors in bioenergy supply with information on the future take-up and supply of bioenergy crops under different pricing and policy scenarios.

The underlying modelling system, which runs on the University of Edinburgh’s high performance computing infrastructure, helps de-risk the decision-making process for new investments in heat and power plants by identifying areas where farmers are likely to respond positively to demands for energy crops such as short-rotation coppice and miscanthus. Farmer behaviour is a key factor that has been seen as a blockage to successful investment in bioenergy heat and power.

Dr Richard Tipper, chairman of Ecometrica, said: “The potential market for UK biomass is estimated at around £1.6 billion by 2020, but investment in biomass power plants is being held back because of uncertainty over whether farmers will produce enough bioenergy crops. By providing sophisticated models of farmer behaviour and crop production under different scenarios, B-MAS will de-risk investment decisions and, therefore, improve confidence in the supply chain. It will be used to inform the location and size of biomass plants in the UK, allowing this sustainable and carbon neutral form of energy to develop in the UK to its full potential.”

B-MAS has been developed by Scotland’s Rural College (SRUC) in association with Ecometrica, with funding from the National Economic Research Council (NERC) and Innovate UK. The service brings together SRUC modelling on farmer behaviour and crop growth and Ecometrica's spatial content delivery platform.

Peter Alexander, the SRUC researcher who developed B-MAS, said: "The behavioural aspects of farmers’ decision making are fundamentally important to how new markets like that for bioenergy crops develop.  Often it is assumed that it will just happen if it is economically viable, but the reality is more complex. For the first time we have brought the behavioural aspects of farmers’ decisions into a detailed model of this market, for example with farmers being influenced by the action of their neighbours.  This combined with a spatial resolution of 1km, allows a much more realistic assessment of the future uptake of bioenergy in the UK than has previously been possible, which we believe will of significant value to the bioenergy sector.”

The system will allow potential investors to explore a number of options, taking account of market conditions, energy and agricultural policies, access and cost of raw materials, availability of suppliers and the return on capital, using a range of scenarios. The powerful computer model, which even takes account of possible climate change, will then allow users to assess how the various inter-related factors would affect the outcome of their plans.

B-MAS, which will be available on Ecometrica’s Mapping platform for data distribution, will be maintained and updated to reflect changes impacting the biomass market and in response to user requirements. Clients are expected to include utilities, investors in renewable energy, agri-consultants and other players in the biomass market. The service is initially being offered in the UK only but has the potential to be developed for other countries.

Distributed by The Communications Business on behalf of Ecometrica and SRUC.

Denise Hannestad
The Communications Business on behalf of Ecometrica
Tel +44 (0) 131 208 1500
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Editors Notes

About Ecometrica

Ecometrica is a leading sustainability software and data company with offices in the UK, USA and Canada. We provide sustainability, mapping and reporting software to governments, NGOs and some of the world's biggest and most complex multi-national businesses. The Ecometrica platform brings together innovative sustainability software and a team of recognised experts in sustainability data and reporting.

Ecometrica is one of the most recognised sustainability management brands in the world, as voted by the Global 500. In 2013 and 2014 global surveys of senior environment, health and safety (EH&S) and sustainability decision makers, conducted by the analyst firm, Verdantix, Ecometrica was ranked as a leading brand for both EH&S and Sustainability Management Services, alongside companies like Microsoft, Oracle, IBM and SAP.

Following an independent review by PricewaterhouseCoopers, Ecometrica became the first sustainability management company to secure assurance of audit readiness in line with the International Standard on Assurance Engagements 3000, and the Institute of Chartered Accountants in England and Wales’ Code of Ethics, for the Ecometrica platform.

About Scotland’s Rural College (SRUC)

Scotland’s Rural College supports innovation and sustainable development in agriculture and the rural sector in Britain and internationally. We are one of the UK’s leading agriculturally-focused higher education institutions, offering a unique blend of research, education and consultancy.

SRUC’s research and education activities operate from six campuses and eight farms and research centres across Scotland. Our consultancy arm, SAC Consulting, supports more than 12,000 farms and rural businesses across the UK from 25 consultancy offices and eight veterinary disease surveillance centres.

SRUC was established in 2012 through the merger of Barony, Elmwood, Oatridge Colleges and the Scottish Agricultural College (SAC).


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