Adeneo Embedded Opens Sales Office in Asia

Taipei, Taiwan, June 12, 2015 -- Adeneo Embedded, a leading global company in embedded software development, announces the creation of a new sales office in Taipei, Taiwan. Adeneo Embedded provides complete OS and software expertise on Windows Embedded, Android, Linux, Qt and QNX technologies. Through close collaboration with leading silicon vendors including Freescale, Texas Instruments (TI), Altera and Xilinx, Adeneo Embedded provides worldwide support, training and engineering services to original equipment manufacturers (OEMs) developing advanced multimedia and connected devices.

After the foundation of its first offices in France (Lyon and Paris) in 2002, Adeneo Embedded extended its expertise internationally with the creation of Adeneo Embedded USA in 2007 and Adeneo Embedded Germany in 2012. The company also has sales representation in India, Israel, Italy, Japan and UK. In looking for greater proximity with its customers and partners, Adeneo will open its fourth sales office in Taipei, Taiwan. The fast-growing Asian market offers new business growth opportunities. This new office will provide local support and expand our business in the Asian market. Adeneo Embedded has appointed Jean-Francois Barati as the “General Manager and Chief Strategy Officer” to lead the new office in Taipei and to manage business and sales for the Asian continent.

Jean-Francois Barati brings more than 30 years of experience in the electronics industry, of which most were spent with Texas Instruments. During this time he held positions in engineering, marketing, sales and general management out of TI offices located in France, the United States, Japan and Taiwan. His professional journey gave him direct exposure to most of the key electronic markets worldwide, with the last 15 years specifically devoted to the mobile industry and embedded technologies in Asia. As a long-standing member of the TI Wireless Business Unit Leadership Team and General Manager for its Asian operations, Jean-Francois has the experience of leading very large business and engineering teams dedicated to the development of customer programs worth $10M or more. Jean-Francois holds a Masters in Electrical Engineering from “Supélec” (Ecole Supérieure d’Electricité in Paris, France).

”With this new sales office in Taipei to complement our offices in France, Germany and the United States along with our sales presence in India, Israel, Italy, Japan and UK Adeneo Embedded expands its reach across all the continents and moves from International to worldwide presence”, said Yannick Chammings, CEO at Adeneo Embedded. “Asia has been a growing market for Adeneo Embedded over the past few years and reached more than 20% of our total revenue in 2014. By investing further in this market, and setting up a strong local presence, for sales, marketing and technical support, we expect to better serve our Asian customers and partners, as well as provide more support to International OEMs developing devices with distributed teams between the Americas, Europe, and Asia.”

“By combining expertise on Embedded Software stacks across handheld, medical, industrial automation and the automotive verticals along with our service experience in the APAC market, Adeneo Embedded has a unique opportunity to help OEMs and ODMs in this market develop high quality Embedded Devices.” said Vijay Raisinghani, COO of Adeneo Embedded America and APAC. “Taiwan’s open economy, investments and focus on complex ARM-based electronic systems development provides Adeneo Embedded the opportunity to expand its solutions and products through Taiwan into APAC and other world markets.”

“I am excited to join Adeneo Embedded and contribute to expand the company’s business in the AsiaPacific Region” said Jean-Francois Barati, G.M. and Chief Strategy Officer of Adeneo Embedded Asia. ”Embedded markets are developing fast in this continent. With a few exceptions, local companies’ software skills are often not comparable to the hardware prowess which they are capable of. My goal is to provide APAC companies engaged in the development of embedded technologies with the ability to capitalize on Adeneo Embedded’s expertise and software engineering skills.”

Altera “Adeneo Embedded is an Altera DSN partner for WEC7 BSP, OS and application support on Altera SoC devices. Asia is an important and fast growing market and we are pleased that a valued partner like Adeneo Embedded is expanding its reach into this region to constantly support growth and innovation. This new Taiwan location will help us to develop a range of new ARM-based SoC solutions and support within the industrial, medical and automotive markets.” said Michael Sharpless, Worldwide Program Manager, Design Services Network, Altera Corporation.

Freescale “As a leader in the embedded market, we are excited about Adeneo Embedded’s new presence in Taiwan and the many opportunities it will bring to our customers”, said Jeanette Maxfield, Global Partner Program Manager. ”Our close collaboration with Adeneo Embedded, a Freescale Premier Partner, allowed us to effectively support several customers worldwide. With Adeneo Embedded’s expansion, Freescale customers looking for world-class engineering services now have access to our partner’s expertise in operating systems and application skills for embedded system design.”

Jorjin Technologies Inc. “Jorjin very much welcomes the presence of Adeneo-Embedded in Taiwan, said Tom Liang, chairman and founder of Jorjin Technologies Inc. Adeneo's strong track records in creating world-class software IPs and high standards of engineering service greatly complement Jorjin's module and turnkey strategy. Also we believe Adeneo's existing customer reach can take Jorjin's modules and turnkey manufacturing services to territories where we see the most growth potential. We anticipate multiple opportunities for collaboration between our companies in areas such as IoT, Medical, Industrial and Automotive.”

Texas Instruments “Adeneo Embedded, platinum member of Texas Instruments Design Network, offers a range of products and services that perfectly complements TI's semiconductor device solutions," said Thomas Kelly, Director of the TI Design Network. "I'm very excited about Adeneo Embedded’s new expansion in Taiwan. It enhances their global presence in Asia and worldwide for a successful collaboration with Texas Instruments. We look forward to continuing to work with Adeneo Embedded and having their support in helping our customers create the innovative products of tomorrow.”

Xilinx “Xilinx and Adeneo Embedded’s partnership aims at delivering embedded operating systems, development tools and design services to Xilinx® Zynq®-7000 All Programmable SoC customers worldwide. The addition of an Adeneo Embedded sales office in Taiwan strengthens our joint market development efforts for the fast growing Asian market. We congratulate Adeneo Embedded on its new Taiwan office and look forward to working with them to satisfy our common customers in the region,” said Mark Jensen, Director, Partner Ecosystems and Alliances, Xilinx.



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