140-meter Inflatable City Runway Unveiled in Chengdu International Finance Square

A Pop-Up City Playground at Chengdu, China

CHENGDU, China, Aug. 10, 2015 — (PRNewswire) — On the eighth of August 2015, the 7th National Fitness Day (a day declared by the Chinese government as a reminder of the importance of personal health following the success of the Beijing Olympic Games in 2008), an inflatable runway stretching 140 meters was placed on Hongxing Road, the heart of city centre of Chengdu, a southwestern city of China, transforming the CBD into a playground. The city pop-up city runway will remain in place and open to the public for only one month.

Downtown transformed into a playground: locals have fun as they sprint around the 140-meter inflatable running track installed on a main thoroughfare in Chengdu, China

This innovative event -- the Sticky Monsters' Sports Meet -- is a collaboration between Chengdu International Finance Square (CDIFS), Sticky Monster Lab of South Korea and AllRightsReserved as the curator. The highlight of the event is the 140-meter long inflatable city runway with cute monsters from Sticky Monster Lab affixed to the surface at different spots along the track. Various obstacles, including slides and climbing walls, are placed along the track. People in Chengdu are invited to challenge their physical limits and compete with each other to reach the finish line.

A playground in Chengdu's city centre | The story behind the cutely adorned runway | The thrilling challenge of the obstacles

The Sticky Monsters' Sports Meet is an event organized by Chengdu IFS for the summer of 2015. The event, which debuted on August 8thand will continue to September 6th, consists of the Sticky Monsters City Runway, the Sticky Monsters Wave Pool, the Vertical Marathon, and the "Happy Burst of Energy" Athletic Party.

It is not easy to complete the 140-meter runway without a fall, with all the challenging hurdles sharing the space with the cute monsters along the way. A successful challenger will be awarded a limited version IFS X Sticky Monster Lab Sports Bracelet.

Uncover the Sticky Monsters' secrets | Challenge yourself and overcome the obstacles

The Sticky Monsters' Sports Meet has kicked off without a hitch at Chengdu IFS this summer as planned. The huge red sticky monster Meti waiting at the starting line and his friends are all characters of Sticky Monster Lab.

On first sight, they all appear to be cute monsters; however, on closer look, you may notice that something is amiss. For example, Kibon, the monster with the enthusiastic look as he jogs, has no hands. In fact, all the monsters created by the lab are imperfect in some way, just as everyone of us; each monster has his or her own cross to bear, making it difficult for them to overcome whatever stands in their way. The monsters encourage each other at the Sticky Monsters' Sports Meet, reminding each other that the obstacles won't stand in their way and stop them from running. They all run the course as fast as they can. The Sticky Monsters are an embodiment of the event's theme, "Challenge Yourself and Overcome the Obstacles" -- a positive concept for the people in Chengdu this summer, giving everyone an opportunity to face the ultimate challenge and become a runner that never gives up.

Olympic champions make the scene | National athletes shown up in Chengdu and ran with energetic city runners on August 8th

The Sticky Monsters' Sports Meet officially kicked off on August 8 when Chinese Olympic Gymnastics Champion Feng Zhe, Sailing and Windsurfing Olympic Champion Yin Jian, Synchronized Swimming World Champion Sisters Jiang Wenwen and Jiang Tingting attended the event in person and took the lead in running on the inflatable runway. Four national athletes led four teams of locals as they ran their first sprint around the track, in an embodiment of the spirit of the event - 'perseverance, optimism, courage and hope'. Chengdu locals standing along the sidelines cheered the champions as they sprinted around the eye-catching inflatable runway. The entire city was in the throes of celebrating the successful bid for hosting the 2022 Winter Olympics in Beijing, which made the Sticky Monsters' Sports Meet an even more unforgettable and meaningful event.

Run for the public good | Children living in mountainous areas will have access to inspiring and fun sports equipment for a whole year as a result of Chengdu IFS's donation

Apart from the 140-meter long inflatble city runway, the event also calls attention to the "Warm Current" Public Welfare Project. Chengdu IFS is donating the professional sports equipment that is part of this event to underprivileged children living in China's mountainous areas. Chengdu IFS invited over 200 individuals as city runners to participate in this summer campaign and donates Sports Packs on behalf of the runners. Each sports pack contains various sports equipments, in the hope that these children can cultivate their team spirit when engaging in sports and enjoy the fun that every person should be entitled to having during their childhood.

For more information about Chengdu International Finance Square, please contact us through:

Official Wechat Account: ChengduIFS

Official weibo: @ChengduIFS

About Chengdu International Finance Square

Chengdu International Finance Square (Chengdu IFS) is located in Chengdu's core commercial area along Chunxi Road, at the intersection of two of the city's busiest main thoroughfares, Hongxing Road and Dacisi Road. The 210,000 square meter shopping center within the complex houses nearly 300 shops, making CDIFS the most cosmopolitan and fashionable urban landmark in Chengdu and in the whole of western China. CDIFS is dedicated to the promotion of culture and the arts, and to extending an appreciation of same to the general public. Carefully selected, impressive works of art created by world famous artists are on display at Guji (Historic) Square on the first floor and in the Sculpture Courtyard and Art Gallery on the seventh floor, providing an opportunity for Chengdu residents to visit and take in the uplifting experience. The new complex will provide the residents of the city with a space where they can have fun, appreciate the art on display while taking in some shopping. CDIFS takes pride in being able to share this innovative space with the public and inject new and exciting energy into the already vibrant city of Chengdu.

About Sticky Monster Lab 

Sticky Monster Lab (SML) is a multidisciplinary creative studio founded in 2007 in Seoul, South Korea. Through a comprehensive approach that covers a wide range of works including illustration, graphic design, animation, motion graphics and product design, SML is actively engaged in expanding the boundaries of what is defined as the "monster world". The monster characters may look cute and simple at first sight but the profound messages and emotional details hidden beneath the simplicity naturally leave the audience with strong impressions. SML has successfully collaborated with global corporations including CJ, Daewoo Engineering and Construction, Nike and Nissan, among others, by fusing their works with unique personalities regardless of genre, showing the boundless possibilities of their monsters.

About AllRightsReserved Limited 

Founded in 2003, AllRightsReserved Creative Studio has been working with creative individuals across the world. Large projects include the curated display, "1600 Pandas World Tour in Hong Kong: Creativity meets Conservation", a collaborative project with French artist Paulo Grangeon in 2014, which was toured to more than 12 landmarks in Hong Kong in a move to raise awareness of the importance of nature conservation and sustainable development. Early in 2014, the Studio planned and organized the largest panda art and charity project in the world with British artist Lawrence Argent , " I am Here ", with the goal of raising public awareness of and support for the protection of endangered pandas. In Chengdu Argent incorporated his art into the building by installing a 15-meter, 13-ton giant climbing panda sculpture directly into the wall, differentiating this new landmark by fusing art with architecture. In 2013 the Studio organized " Rubber Duck Project - HK Tour ", the first public art exhibition ever curated in Hong Kong's Victoria Harbour . In March of that year, the Studio art-directed the special edition booklet for the 33rd Hong Kong Film Awards (HKFA). Other projects include  We Print Originals   in 2013, the first large-scale 3D scanning and printing exhibition in Hong Kong ; the creative and artistic direction of the entire graphic visual system of West Kowloon Bamboo Theatre in 2013; in 2012 " Look, Doraemon is coming! Celebrating the 100 <

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