Heritage apparel brand chooses to upgrade design, production and retail processes with Centric Software
CAMPBELL, Calif. — (BUSINESS WIRE) — July 19, 2016 — Royal Robbins, a heritage apparel brand for outdoor pursuits, selected Centric Software to provide their product lifecycle management (PLM) solution. Centric is the leading PLM solution for fashion, retail, footwear, outdoor, luxury and consumer goods companies.
Royal Robbins is based in San Francisco and Modesto, California, the gateway to Yosemite Valley, where Robbins and his wife Liz founded the company in the late 1960s. In 1961, Robbins made the first ascent of El Capitan’s Salathé Wall, the world’s hardest big wall grade VI climb at the time. In 1967, Liz claimed the first female ascent of the Northwest face of Half Dome. A tourist snapped a photograph of the pair atop Half Dome in tattered clothing. The image inspired them to launch a globally beloved brand known for its enduring, classic outdoor designs that work as well on the trail as they do at the office.
“Since Vice President of Merchandising and Design Liz Braund and I joined the company last year, we have applied a proven brand building framework that has set us on an accelerated growth path,” said Royal Robbins CEO Michael Millenacker. “We want to support the strong product design and development team that we have built, and Centric is the right PLM to supercharge our processes.”
In the first and second phases of implementation, Royal Robbins' older PDM system will be replaced with Centric 8 PLM. As Centric is an extremely innovative and flexible solution that is very quick to deploy, Royal Robbins will continue to scale Centric PLM as its business develops.
“Royal Robbins is a brand that stands for a spirit of daring exploration. We are excited to begin working with the team at Royal Robbins on this next stage of their adventure,” said Chris Groves, CEO and president of Centric Software. “We will partner with Royal Robbins throughout the system changeover and look forward to getting them on-board Centric’s modern, innovative solution.”
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality active lifestyle clothing and commitment to environmental and social responsibility, innovation, style, and utility with a connection to the outdoor customer. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Spring/Summer line, please visit www.royalrobbins.com
Centric Software, Inc. ( www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in capitals around the world, Centric Software develops technologies for the most prestigious names in fashion, retail, footwear, outdoor, luxury and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class promotional planning, product development, sourcing, business planning, quality and collection management functionality, tailored to fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses. Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric in its Top 100 Global list in 2013 and 2015. Centric is a registered trademark of Centric Software. All other product names and brands may be trademarks of their respective owners.
Maria Teresa Rubino, +39 389 457 3163
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Verde Brand Communications
Christina Erb LoVullo