Map of the Month: Sales area productivity, Europe 2016

Aug 11, 2017 - Growth in sales area productivity (gross retail turnover per m2) is an important gauge of market health for retailers looking to expand to new regions. In 2016, sales area productivity grew by 0.9% in the EU-27 (this excludes the UK due to the exchange rate disparity). Luxembourg, Switzerland, Norway, and Sweden top the rankings, but retailers can also prosper in countries with lower values, but less market saturation. Various factors influence sales area productivity, including retail format, brand strength, location quality, competitor presence, and the available purchasing power of the population.

Download the map in high-resolution JPG format

You can download the complete study “European retail in 2017”  here.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”. 




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