Cint Brings Artificial Intelligence to Market Research Sampling With Launch of New Automatic Sample Delivery

Access Pro by Cint further increases its users’ efficiency and speed

SAN FRANCISCO — (BUSINESS WIRE) — January 8, 2018Cint, the world’s Insight Exchange, today announced that it has launched an AI-based automatic sample delivery.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180108005304/en/

Cint is using Artificial Intelligence to make fieldwork more efficient while drastically reducing sa ...

Cint is using Artificial Intelligence to make fieldwork more efficient while drastically reducing sample waste. (Photo: Business Wire)

Cint’s new delivery function is now available to all users of Access Pro, its industry leading sample procurement tool. Unlike other solutions, Cint’s automatic sample delivery spans across all types of panel sources, including hosted double-opt-in, single-opt-in, API-connected and real-time sampling traffic. By using its proprietary AI-based technology, the system samples automatically on an individual panelist basis and will field needed interviews within the required time periods.

Users of Access Pro will experience simplicity through sampling automation. By simply defining targeted audiences, Cint’s AI-based sampling technology will collect the completed number of interviews within the defined field period of the study.

By using machine learning to continuously teach Access Pro about individual response rates on panelists connected to the Insights Exchange, Access Pro can now create recommendations on sample sizes needed for individual quota cells. Then it can take action on sampling, evaluating actual response rates and base new decisions on new data and continue to fill quotas to simplify the life of the user. Users will, as before, be able to control what panel sources they want to engage with and will have full control of targeting, quota settings and Cint’s routing technology, Cint Optimizer.

Organizations using Access Pro by Cint will increase its client service by spending less time on fieldwork activities and more time on tasks that are creating true client value. In simple terms, organizations will improve efficiency and increase speed to complete client sample projects.

“We remain focused on developing our platform to service the market research industry by combining industry expertise with cutting edge technology, software development and our world class engineers,” said Oscar Carlsson, Chief Innovation Officer at Cint. “The underlying technology of Access Pro is state of the art and uses proprietary AI technology to define when and how many respondents to invite to certain studies given the fielding requirements. We continue to have the user in focus when we evolve Access Pro to ensure they can master the tool quickly and be efficient in the ongoing work.”

The AI market is growing dramatically and more businesses are beginning to adopt these technologies. In fact, Gartner predicts that by 2020 almost every new software product will incorporate AI. This is vital for the continued growth and evolution of business, especially in the market research industry. With this addition to its technology, Cint is at the forefront of martech’s movement toward AI.

Join Cint’s webinar on Thursday, January 18 to learn more about how the company is using Artificial Intelligence to make fieldwork more efficient while drastically reducing sample waste. Register here.

About Cint

Cint is a software company developing technology to innovate the way insights are gathered. Cint specializes in API and SaaS solutions offering efficient, user-friendly tools to access online consumer panels, as well as panel management software. Cint’s exchange platform is a fully transparent insights marketplace, bringing together questions and answers from all around the world.

Reach more than 40 million consumers in 80+ countries, all sourced via 1,500+ different panels owned by publishers, local media outlets, market research agencies and non-profits.



Contact:

Hotwire for Cint
Christine Penwell, 415-820-4160
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