Qualcomm Technologies Inc. and THX® Demonstrate End-to-End Workflow for Delivery of Next-Generation Immersive Audio Experiences using MPEG-H for Broadcast at NAB 2018

LAS VEGAS, April 9, 2018 — (PRNewswire) —  THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, and Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, a global semiconductor company, today announced they will be demonstrating the end-to-end THX Spatial Audio workflow using MPEG-H for the delivery of next-generation immersive audio experiences at NAB 2018.

 (PRNewsfoto/THX Ltd.)

The THX Spatial Audio Platform is an end-to-end universal positional audio solution built with the flexibility to support legacy (channel-based), emerging content formats (object-based and ambisonics) and open standards across mobile, PC and consumer electronic devices. The platform is comprised of capabilities for content creation, MPEG-H encoding and decoding and a robust set of features to optimize audio playback experiences over a wide range of consumer devices, all of which can be seamlessly integrated into existing content creation and distribution workflows.

THX and Qualcomm will be showcasing the tools necessary to enable the seamless transition to MPEG-H using the THX Spatial Audio Platform as the next generation audio standard for content creators, broadcasters, video and audio streaming service providers and device manufacturers.

Demonstrations include:

  • THX Spatial Audio Platform capabilities including the encode, decode, and transport of immersive audio using MPEG-H
  • The capture, encode, decode and simultaneous delivery of live content for VR and linear television
  • The use of state-of-the-art Pro Tools plug-ins using a combination of objects and ambisonics to create immersive audio experiences
  • The real-time measurement, creation and delivery of personalized Head-Related Transfer Functions (HRTFs), optimized for a listener's unique hearing physics, via the THX Spatial Audio Platform's personalization tool.

A cost-effective solution for the industry to deploy, the capabilities of the THX Spatial Audio Platform will help accelerate the transition to MPEG-H and make next generation entertainment experiences more accessible to consumers without compromising audio fidelity on mobile, PC and CE devices.

About THX Ltd.
Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist's vision is truthfully delivered to audiences worldwide.

THX is a registered trademark of THX Ltd. All other trademarks remain the property of their respective owners.

THX Media Contact:
Grace Qaqundah/THX Ltd./ Email Contact

 

Cision View original content with multimedia: http://www.prnewswire.com/news-releases/qualcomm-technologies-inc-and-thx-demonstrate-end-to-end-workflow-for-delivery-of-next-generation-immersive-audio-experiences-using-mpeg-h-for-broadcast-at-nab-2018-300625886.html

SOURCE THX Ltd.

Contact:
Company Name: THX Ltd., Qualcomm Technologies Inc.




Review Article Be the first to review this article
Aldec

 True Circuits: Ultra PLL

Featured Video
Latest Blog Posts
Anupam BakshiAgnisys Automation Review
by Anupam Bakshi
Automation of the UVM Register Abstraction Layer
Bob Smith, Executive DirectorBridging the Frontier
by Bob Smith, Executive Director
Virtual 2020 CEO Outlook Set for June 17
Colin WallsEmbedded Software
by Colin Walls
Multiple constructors in C++
Jobs
Senior Analog Design Engineers #5337 for EDA Careers at EAST COAST, California
Senior Layout Engineer for EDA Careers at EAST COAST, California
Senior Application Engineer Formal Verification for EDA Careers at San Jose and Austin, California
Upcoming Events
Sensors Expo & Conference at McEnery Convention Center 150 W. San Carlos Street SAN JOSE CA - Jun 22 - 24, 2020
Nanotech 2020 Conference and Expo at National Harbor MD - Jun 29 - 1, 2020
IEEE Computer Society Annual Symposium on VLSI (ISVLSI) 2020 at Limassol Hotel, Amathus Area, Pareklisia Cyprus - Jul 6 - 8, 2020
57th Design Automation Conference 2020 at San Francisco CA - Jul 19 - 23, 2020
DownStream: Solutions for Post Processing PCB Designs
Verific: SystemVerilog & VHDL Parsers



© 2020 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise