Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines

Leading retailers, manufacturers and technology companies propose collaboration on open standards to enable cross-vendor creation and deployment of photorealistic 3D virtual products; Interested companies are invited to join Exploratory Group to provide input and feedback

PORTLAND, Ore. — (BUSINESS WIRE) — April 24, 2019 — The Khronos® Group, an open consortium of leading companies creating advanced 3D standards, today announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices, such as mobile, Web and Augmented Reality (AR) or Virtual Reality (VR) solutions. To gather industry input, the Exploratory Group is open to any company without cost or IP licensing obligations. If there is industry support, Khronos will form a Working Group to enable any interested company to join Khronos and participate under its proven multi-company governance process. Those interested in finding out more and joining the Exploratory Group are invited to visit the 3D Commerce Landing Page.

According to an April 2019 Gartner press release, “by 2020, 100 million consumers will shop in AR online and in-store” and “46 percent of retailers planned to deploy either AR or VR solutions to meet customer service experience requirements.”[1] Gartner states that “the impact of AR or VR in retail can be transformative”, and that “retailers can use AR as an extension of the brand experience to engage customers in immersive environments and drive revenue…Additionally, AR can be used outside the store after a sale to increase customer satisfaction and improve loyalty.”[2]

With 3D poised to grow as a new shopping medium for product manufacturers, retailers and advertising platforms, key players in the industry are now looking at how to scale production and achieve broad distribution for virtual products with optimized industry workflows to minimize costs. The leading global retail brands and technology companies proposing this initiative include 3XR, 4D Pipeline, Adobe, Autodesk, Dassault Systèmes, Deloitte Consulting, Facebook, Ferguson Ventures, Google, Houzz, IKEA, JD.com, Lowe’s, Microsoft, NVIDIA, Pinterest, Qualcomm, Samsung, Shopify, Target, ThreeKit, Topline Furniture, Unity Technologies, UX3D, Wayfair, and Williams-Sonoma Inc./Outward.

The aim of this initiative is to enable 3D virtual products to be experienced realistically and consistently across a variety of endpoints, including search results, social feeds, ad units, in apps, on e-commerce websites, on mobile AR devices and VR/AR headsets, and on in-store displays. Standard specifications and guidelines would align and streamline interactions between retailers and manufacturers working with technology providers, content creators, and technology platforms distributing and displaying virtual products.

This initiative would also leverage and guide the evolution of existing Khronos standards such as glTF for transmission of photorealistic 3D assets, WebGL for interactive 3D applications on the Web, Vulkan for driving high-performance interactive 3D graphics, and OpenXR for enabling AR and VR applications that are portable across multiple vendor platforms.

[1] Gartner Press Release, “Gartner Says 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020, April 1, 2019. https://www.gartner.com/en/newsroom/press-releases/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme
[2] Ibid.

About the Khronos Group
The Khronos Group is an open industry consortium of over 140 leading hardware and software companies creating advanced, royalty-free, acceleration standards for 3D graphics, Augmented and Virtual Reality, vision processing and machine learning. Khronos standards include Vulkan®, OpenGL®, OpenGL® ES, OpenGL® SC, WebGL™, SPIR-V™, OpenCL™, SYCL™, OpenVX™, NNEF™, COLLADA™, OpenXR™ and glTF™.



Contact:

Alex Crabb
Khronos Group Press Contact
Email Contact
+1 401-792-7080




Review Article Be the first to review this article
Featured Video
Editorial
Roberto FrazzoliEDACafe Editorial
by Roberto Frazzoli
A quick look at the 2021 Linley Fall Processor Conference
More Editorial  
Latest Blog Posts
Anupam BakshiAgnisys Automation Review
by Anupam Bakshi
An Update on Functional Safety and ISO 26262
Vincent ThibautArteris IP Blog
by Vincent Thibaut
Why Automate Traceability?
Jobs
Senior Staff Field Application Engineer for Global Foundaries at Santa Clara, California
CSM Design Verification Lead for Apple Inc at Cupertino, California
Business Operations Planner for Global Foundaries at Santa Clara, California
Senior HID Sensor Algorithm Architect for Apple Inc at Cupertino, California
Principle Engineer (Analog-Mixed-Signal Implementation) for Global Foundaries at Santa Clara, California
Circuit Design & Layout Simulation Engineer - Co-Op (Spring 2021) for Global Foundaries at Santa Clara, California
Upcoming Events
RISC-V Summit 2021 - Virtually or in-person at Moscone Center West Hall 747 Howard St San Francisco CA - Dec 6 - 8, 2021
Where is the Functional Safety Standard and Why Adopt It? at Design Automation Conference Moscone West, Room 3001 San Francisco CA - Dec 6, 2021
Semicon West Hybrid 2021 at Moscone North and South San Francisco, CA - Dec 7 - 9, 2021
67th Annual IEEE International Electron Devices Meeting at Hilton San Francisco Union Square hotel San Francisco - Dec 11 - 15, 2021



© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise