PLDA Announces Augmented Presence in Asia With Increased R&D, Support and Sales, and a New Chinese Language Website

PLDA plans new hiring in Asia to support this increased presence

SAN JOSE, Calif. — (BUSINESS WIRE) — December 11, 2019 — PLDA, the industry leader in PCI Express® and high-speed interconnect solutions, today announced an augmented presence in the APAC region, focused on expanding their R&D, Sales and Support staff, and on the launch of a new, Chinese-language version of the PLDA website.

According to market research firm IC Insights, fabless chip companies based in China accounted for 13% of the world’s $109.4 billion in 2018 IC sales, up from 5% in 2010, while Taiwan was maintaining 2nd place on the IC sales rankings with 16% of fabless revenue in 2018. In addition, China and the APAC region manufactures 80% of the world’s PCIe based products. It makes obvious sense, therefore, for PLDA to enhance its presence in the region.

To aid in the expansion of interconnect IP product designs, PLDA has created a team of Research & Development, Support, and Sales experts in both Mainland China and Taiwan. PLDA is currently expanding this team, hiring new R&D positions.

In support of their expanded presence, PLDA also recently launched a Chinese version of their website. The website details PLDA’s complete line of interconnect solutions designed for the vertical markets particularly active in Asia, including AI, Automotive, Storage, and Datacenters. PLDA’s line of interconnect solutions includes Gen-Z IP controllers, PCIe 5.0 IP controllers, PCIe 4.0 IP Controllers, PCIe Controllers with CCIX Extension, PCIe Embedded Switch IPs, DMA solutions, and Debug and Test solutions.

According to Arnaud Schleich, CEO of PLDA “The APAC region has long been a focus for PLDA because of their manufacturing excellence and leadership in the semiconductor industry in general, and in interconnect solutions in particular. We are delighted to have a more focused presence in this area and are looking forward to adding increased local development capabilities.”

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About PLDA
PLDA is a developer and licensor of Semiconductor Intellectual Property (SIP) specializing in high-speed interconnect supporting multi-gigabit rates (2.5G, 5G, 8G, 16G, 25G, 32G, 56G, 112G), and protocols such as PCI Express, CCIX, CXL, and Gen-Z. PLDA has established itself as a leader in this field with over 3,200 customers and 6,400 licenses in 62 countries. PLDA is a global technology company with offices in Silicon Valley, France, Bulgaria, Taiwan, and China. Visit PLDA online at www.plda.com.

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Trademarks
All registered trademarks and other trademarks belong to their respective owners. PCI-SIG, PCI Express and PCIe are trademarks or registered trademarks of PCI-SIG.



Contact:

PLDA
Romain Tourneau, Marketing Manager, +33 4 28 38 04 66, rtourneau@plda.com




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