National Semiconductor Helps Customers Solve System-Energy Challenges

Company's New PowerWise Metrics Help Designers Select ICs for More Energy-Efficient Systems

SANTA CLARA, Calif., May 19 /PRNewswire-FirstCall/ -- Reinforcing its leadership in power management and energy-efficient products, National Semiconductor Corp. (NYSE: NSM) today launched an initiative to help customers create more energy-efficient systems that use less power, generate less heat, have a smaller form factor and/or longer battery life.

The trend towards energy conservation continues to grow worldwide. As market forces drive higher user experience expectations and the adoption of video streaming and sharing, mobile broadband, and unlimited storage capacity, the resources required to power this trend are finite. Therefore, enabling electronic systems to be more energy efficient becomes imperative and is especially important as the cost of energy continues to rise.

At the system level, National helps customers solve energy efficiency problems with integrated circuits (ICs) from its PowerWise(R) family of components as well as architecting unique system solutions which it embeds in silicon or licenses as intellectual property. There are currently approximately 300 ICs in National's PowerWise family including energy-efficient power management, operational amplifier, interface and data conversion products.

To make it easy for customers to optimize power and performance, National has established a set of PowerWise metrics to help system designers easily compare and select energy-efficient analog components and subsystems. National has strict criteria for power and performance and is setting a standard where none currently exists. Depending on the type of IC, National used product-specific, practical formulas incorporating commonly used engineering measurements to determine each efficiency specification for 24 product families. For example, the metric for a high-speed data converter factors in both the key dynamic performance metrics and the power consumed. National has published its PowerWise metrics, along with descriptive whitepapers and other resources to help designers create energy-efficient systems, on its Web site: http://www.national.com/powerwise.

About National's PowerWise Brand

National's PowerWise brand reflects the company's energy-efficient product portfolio. The portfolio includes products with outstanding performance-to-power ratios at the component level as well as system solutions including intellectual property, reference designs, and highly integrated ICs specifically designed to provide maximum system-level energy savings. National's PowerWise family of products includes energy-efficient power management, amplifier, interface, and data conversion products. For more information about National's energy-efficient products, resources and tools, visit http://www.national.com/powerwise.

About National Semiconductor

National Semiconductor, the industry's premier analog company, creates high-value analog devices and subsystems. National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, interface products and data conversion solutions. National's key analog markets include wireless handsets, displays, communications infrastructure, medical, automotive, industrial, and test and measurement applications. Headquartered in Santa Clara, Calif., National reported sales of $1.93 billion for fiscal 2007, which ended May 27, 2007. Additional company and product information is available at http://www.national.com.

     Media Contact:
     LuAnn Jenkins
     National Semiconductor
     (408) 721-2440
     luann.jenkins@nsc.com

Web site: http://www.national.com/




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