Leadis Technology Announces Advanced Low Power QVGA One Billion-Color AMOLED LCD Driver IC

SUNNYVALE, CA -- (MARKET WIRE) -- Aug 04, 2008 -- Leadis Technology, Inc. (NASDAQ: LDIS), an analog and mixed-signal semiconductor developer of LCD display drivers, power management ICs, white/RGB LED drivers, audio ICs and touch controllers for mobile consumer electronic devices, today announced sample availability of the LDS535, a 480 channel, one billion-color AMOLED source driver IC. The device has CMOS data and RSDS (Reduced Swing Differential Signaling) interface and also incorporates state-of-the-art features such as 10 bits gray level capability, VDD power regulator and RGB Separate Gamma.

The LDS535 is targeted at mid-sized AMOLED displays supporting WQVGA to SVGA resolution with CMOS data interface. The state-of-the-art features of the LDS535 make it an ideal solution for devices requiring vivid color display with low power consumption, such as PMP, DMB, electronic dictionary and other home applications.

"With this AMOLED driver we are extending a leadership position in the existing AMOLED mobile display market to the emerging variable portable electronics products market," said Keeho Kim, GM of the Display Driver Business Unit at Leadis. "This is the first of many products that we are developing for the mid-size AMOLED display market."

About AMOLED (Active Matrix Organic Light Emitting Diode) Technology

AMOLED Technology offers key advantages of fast switching speeds, outstanding viewing angles, vivid colors, low power consumption and competitive costs. Although adoption of AMOLED technology into high volume consumer markets has been slow to date, AMOLED technology is expected to capture market share in the competitive flat panel display market of small screens for mobile phones and portable digital audio players (MP3 players), digital cameras and high-resolution microdisplays for head-mounted displays. Such portable applications favor the high light output of AMOLEDs for readability in sunlight, as well as their low power consumption.

For more information, visit www.leadis.com.

About Leadis Technology, Inc.

Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets analog and mixed-signal semiconductors that enable and enhance the features and capabilities of portable and consumer electronics devices. Leadis' product offerings include color display drivers, which are critical components of displays used in mobile consumer electronic devices; LED drivers, which provide controlled levels of current required to drive light emitting diodes in diverse applications including mobile backlight units; power management ICs including LDOs, LDO controllers, shunt references, thermal switches, current regulators, and battery charger controllers; audio CODEC and FM transmitter ICs, which are integral components in portable media players and their associated aftermarket accessories; and touch controller ICs, which enable highly reliable touch-based input controls and attractive industrial design options for both mobile and non-mobile applications.

Certain statements in this press release including, but not limited to, the features and benefits of Leadis' new AMOLED LCD driver IC, the anticipated benefits of AMOLED technology for flat panel displays, and the anticipated market adoption of AMOLED technology are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, lack of market adoption for AMOLED technology for small panel displays, delays in ramping new products into production, lack of market acceptance of our new AMOLED products, that pending patent applications will not result in issued patents or that any issued patents may not be sufficiently broad to protect our proprietary technologies, delays in the integration of our ICs into consumer electronic devices, our reliance on third-party manufacturers, general mobile handset and semiconductor industry trends, and other risks detailed from time to time in Leadis' reports filed with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2007 and Form 10-Q for the quarter ended March 31, 2008. Leadis disclaims any obligation to update these forward-looking statements. (LDISG)


Tracy Lam
World-Wide Marketing Communications
Leadis International Ltd.
Tel: 852-21528880
Valerie Beaudett
George Cohen Communications, Inc.
Email Contact
Tel: 650.400.7833

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