AWR and Rohde & Schwarz Japan Enter into Sales Partnership

EL SEGUNDO, Calif. & TOKYO—(BUSINESS WIRE)—November 25, 2008— AWR®, the innovation leader in high-frequency design software, and Rohde & Schwarz Japan K.K., the Japanese subsidiary of one of the world leading test and measurement manufacturer, Rohde & Schwarz, today announced a partnership in Japan to deliver customized hardware/software solutions. AWR software and Rohde & Schwarz test equipment will be combined to produce solutions, ranging from component characterization through sub-system and system verification.

Under the terms of this partnership, which shall take effect from December 1, 2008, the companies provide customized platforms that combine Rohde & Schwarz test & measurement equipment with AWR’s high-frequency design software to produce unique simulation and measurement solutions. Rohde & Schwarz Japan will offer AWR products bundled with its test and measurement equipment through its extensive sales and support organization in the country. AWR Japan will continue to be the primary direct sales channel in Japan for AWR’s microwave & RF design software solutions and will provide all post-sales customer support.

“Our partnership with AWR synergizes the strength of both companies,” said Guenther Loll, managing director of Rohde & Schwarz Japan. “The integration of test and measurement products from Rohde & Schwarz and the AWR Design Environment will help our customers to design and test RF and microwave circuits more efficiently and thus bring them faster to the market.”

“Rohde and Schwarz is recognized as a world leader in measurement products for research, development, production, and service,” said Ron Patston, executive vice president of Asia Pacific operations for AWR. “Our cooperative efforts in Japan will benefit our mutual customers by broadening the scope of hardware/software platforms available there.”

About AWR

AWR is the innovation leader in high-frequency EDA software that dramatically reduces development time and cost for products employed in wireless, high-speed wired broadband, aerospace and defense, and electro-optical applications. The company’s core technology is unique among high-frequency EDA platforms in that it is inherently open and flexible. AWR continually strengthens its product portfolio with innovative new technologies that enable faster, more streamlined product development, the most recent of which are the ACE, RFA, and AXIEM tools. The privately-held company has thousands of active users and is headquartered at 1960 East Grand Avenue, Suite 430, El Segundo, Calif. 90245. For more information about AWR and its products, please visit

About Rohde & Schwarz

Rohde & Schwarz is an independent group of companies specializing in electronics. It is a leading supplier of solutions in the fields of test and measurement, broadcasting, radio monitoring and radiolocation as well as secure communications. Established 75 years ago, Rohde & Schwarz has a global presence and a dedicated service network in over 70 countries. It has about 7500 employees and achieved net revenue of €1.4 billion in fiscal year 2007/2008 (July 2007 to June 2008). Company headquarters are in Munich, Germany.

© Copyright 2008 AWR Corporation. AWR and the AWR logo are registered trademarks of AWR Corporation. AWR Design Environment, ACE, RFA, and AXIEM are trademarks of AWR Corporation. All other trademarks are the property of their respective owners.


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