Virage Logic Expands Global Sales Channel to Address Growing Market Demand for Broadening Product Portfolio

FREMONT, Calif.—(BUSINESS WIRE)—December 4, 2008— Virage Logic Corporation (NASDAQ:VIRL), the semiconductor industry's trusted IP partner, today announced the expansion of its global sales channel with the addition of five new representative firms to meet growing global customer demand for the company’s broadening product portfolio. The following firms will represent Virage Logic in their respective geographies: BAE Sales, Incorporated in Silicon Valley, Shinko Shoji in Japan, AST, Ltd. in Israel, PEGASUS MicroDesign in Italy and France, and AQ Technologies in Scandinavia and the United Kingdom.

“As we recently communicated in our fourth quarter and fiscal 2008 earnings announcement, the company performed very well growing revenues by 28% over fiscal 2007 and achieving an historic high in license and maintenance revenue for the year,” noted Dr. Alex Shubat, president and chief executive officer (CEO), at Virage Logic. “We were able to achieve this growth by continuing to be first-to-market with next generation advanced technology products and by continually broadening our product portfolio through both organic and inorganic growth. As we begin our new fiscal year with a significantly expanded bookings opportunity pipeline and with our new representatives in key geographies, I’m confident we will be able to meet the growing global demand for Virage Logic’s broad semiconductor IP product portfolio.”

“As shrinking process geometries continue to drive up the cost of bringing new ICs to market, silicon proven IP enables maximum return on investment,” commented Mike Hornig, president of BAE Sales. “Virage Logic's expanding portfolio of silicon proven IP is ideally suited to meet the cost, density, performance, and power requirements of our broad customer base in the Silicon Valley.”

“As one of the largest distributors of ASICs and ASSPs in Japan, Shinko Shoji is engaged with a wide range of customers including product and IP groups at IDMs, as well as with Systems vendors and Service providers,” said Takamichi Sasaki, executive director, Shinko Shoji. “With access to Virage Logic’s premier and growing IP product portfolio, our partnership will enable us to provide even greater value to the Japanese semiconductor suppliers.”

“Virage Logic is a forward-thinking, innovative and professional company, and we are very pleased to be initiating our partnership with them,” said Uri Farkash, director of EDA and IP operations at AST. “With Virage Logic’s ever broadening product portfolio of highly differentiated IP, we will be able to offer highly competitive solutions to the growing Israeli semiconductor market.”

“Virage Logic is a leading broad line supplier of high quality silicon proven libraries, memories and IP for the deep submicron geometries and beyond,” said Claudio Fasce, founder and CEO of PEGASUS MicroDesign. “As an emerging start-up providing high-tech solutions and services to fabless and IDM companies with specific emphasis on 90- to 32-nanometer technologies, we believe the combination of PEGASUS MicroDesign’s services with Virage Logic’s IP will provide a unique and unbeatable solution for our mutual customers.”

About BAE Sales, Inc.

BAE Sales, Inc. is a manufacturers' representative firm covering Northern California since 1989. BAE specializes in the sales and marketing of semiconductors and other synergistic high technology, leading edge products and services to this diverse marketplace and customer base. For more information please visit:

About Shinko Shoji Co., Ltd.

Shinko Shoji Co., Ltd. was established in 1953 and is a trading company specialized in electronics, mainly dealing with semiconductor devices, largely NEC related products, and having fourteen domestic branches and ten overseas outlets (nine subsidiaries and one branch) mostly in the Asian area. The company has wide business partnerships with many companies including major Japanese domestic electric machinery manufacturers and new powerful overseas suppliers. By utilizing approximately eighty engineers in its group companies, the Shinko Shoji is supporting entrusted designs and developments of LSI, such as microcomputer or ASIC including FPGA and CPLD, and is also making a total support of board/unit product from planning phase, development phase through production phase. The company is committed to supporting all phases of its customers’ product developments powerfully. Please visit for details.

About AST Ltd.

Advanced Semiconductor Technologies (AST) was established in 1986 as the first independent Application Specific Integrated Circuits (ASIC) Design Center in Israel. It represents today a group of world-class companies in the areas of IP, ASIC, EDA and ASSP. Its team of highly skilled sales and application engineers combine more than 150 years of experience. For more information, visit:

About PEGASUS MicroDesign

PEGASUS MicroDesign S.r.l., founded in early 2008 by silicon industry veterans and headquartered in Arcore, near Milan (Italy), is a professional provider of IC design services and IP based solutions to European IDMs and fabless IC companies. The company is committed to customer satisfaction, technological perfection and management excellence in order to deliver IC development solutions that reduce time-to-market, product cost and development risk.

PEGASUS MicroDesign’s consultancy, design services and technical edge is focused on silicon implementation, design-for-manufacturing (DFM), design-for-testability (DFT) and custom IP development in very deep sub-micron technologies ranging from 90nm to 32nm. For further information, visit .

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