AWR Boosts Asia Pacific Sales Reach

EL SEGUNDO, Calif.—(BUSINESS WIRE)—December 22, 2008— AWR, the innovation leader in high-frequency design software, today expanded its relationship with Rohde & Schwarz, one of the world’s leading test equipment manufacturers, to provide expanded sales channels for AWR products such as Microwave Office® in China, Taiwan, Singapore, and Malaysia. The expanded sales distribution partnership will boost AWR’s presence and the use of its software in the Asia Pacific region, and takes effect immediately.

The two companies recently announced a similar agreement in Japan, and the expanded partnership announced today further strengthens this relationship. Like the earlier agreements, the partnership in China, Taiwan, Singapore, and Malaysia calls for AWR software and Rohde & Schwarz test equipment to be combined to produce customized simulation and measurement solutions for applications ranging from component characterization through sub-system and system verification.

In China, Rohde & Schwarz will share distribution responsibilities with ViRe Technologies, which joined AWR earlier this year as a value-added reseller. Headquartered in Beijing and serving all of China, ViRe sells, supports, trains, and consults for AWR’s electronic design automation (EDA) products. In Taiwan, Singapore, and Malaysia, Rohde & Schwarz will be the primary sales channel for AWR.

About AWR

AWR is the innovation leader in high-frequency EDA software that dramatically reduces development time and cost for products employed in wireless, high-speed wired broadband, aerospace and defense, and electro-optical applications. The company’s core technology is unique among high-frequency EDA platforms in that it is inherently open and flexible. AWR continually strengthens its product portfolio with innovative new technologies that enable faster, more streamlined product development, the most recent of which are the ACE, RFA, and AXIEM tools. The privately-held company has thousands of active users and is headquartered at 1960 East Grand Avenue, Suite 430, El Segundo, Calif. 90245. For more information about AWR and its products, please visit www.awrcorp.com.

About Rohde & Schwarz

Rohde & Schwarz is an independent group of companies specializing in electronics. It is a leading supplier of solutions in the fields of test and measurement, broadcasting, radio monitoring and radio location, as well as secure communications. Established 75 years ago, Rohde & Schwarz has a global presence and a dedicated service network in over 70 countries. It has approx. 7500 employees and achieved a net revenue of € 1.4 billion (US$ 1.9 billion) in fiscal year 2007/2008 (July 2007 to June 2008). Company headquarters are in Munich, Germany.

© Copyright 2008 AWR Corporation. AWR, the AWR logo, and Microwave Office are registered trademarks, and ACE, RFA, and AXIEM are trademarks of AWR Corporation. All other trademarks may be the property of their respective owners.



Contact:

AWR Corp.
Sherry Hess, Vice President of Marketing
310-726-3000
Email Contact




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