NAVTEQ Demonstrates Leading Edge LBS Applications at International CTIA Wireless 2009

NAVTEQ Booth Features Real World Consumer Applications for Today and Tomorrow



LAS VEGAS, March 30 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, will unveil its latest LBS offerings at International CTIA Wireless 2009. The NAVTEQ booth features an impressive line-up of products and services, along with a Presentation Theater that will demonstrate LBS solutions from NAVTEQ and industry experts.


NAVTEQ products and demonstrations include:

    --  NAVTEQ Content Store: Witness the capabilities of the one-stop online
        shop that allows consumers to electronically order and purchase existing
        updated map products that can also be stored on USB and SD cards.  In
        addition to the latest map and map updates, a wide variety of content
        products can be downloaded or activated directly on end users' devices.
    --  Dynamic and Rich POI Content: A live demonstration will feature content
        that brings the map to life with data feeds providing real-time
        information end-users want and need on air travel status and fuel
        prices.  The company's Rich POI Content portfolio provides relevant
        information about POIs, such as travel/leisure guides from trusted
        brands and expert user communities.
    --  NAVTEQ LocationPoint(TM) Advertising: The mobile location-based
        advertising service offers location aware applications and devices a
        turnkey approach to enable advertisers to reach and engage consumers
        where and when they are making shopping and purchasing decisions.  For
        more information on NAVTEQ LocationPoint advertising, please visit
    --  NAVTEQ Network for Developers(TM) (NN4D): Developers will gain an
        understanding on how to create and launch innovative location-enabled
        mobile applications using NN4D's full suite of resources including APIs,
        technical documentation, and tools provided by NAVTEQ and partners.
    --  NAVTEQ Global LBS Challenge(R): Get a sneak peak at the 14 semifinalist
        companies competing for their share of a global prize pool valued at
        $5.5 million.  Visit the NAVTEQ booth to get a highlight of each
        contestant's mobile location-based application.  The winners will be
        announced at an awards ceremony held at CTIA on Thursday, April 2nd at
        3:00pm (Room N258/260).
    --  The Pedestrian Experience: The booth will feature NAVTEQ Discover
        Cities(TM) which extends the power of the NAVTEQ map with an integrated
        package of pedestrian-centric attributes like pathways and crosswalks
        necessary to optimize pedestrian routing.  In addition, NAVTEQ Discover
        Cities includes extensive public transit information which helps
        navigation systems deliver a variety of route options to users -
        including routes entirely on foot, or portions of routes that involve
        public transit.  Other content enabling a robust pedestrian experience
        includes visual content such as 3D Landmarks that provide recognizable
        waypoints to aid in orientation and navigation.
    --  NAVTEQ Traffic(TM) and NAVTEQ Traffic Patterns(TM): Kiosks will feature
        the Traffic services that are recognized as the leading source for
        real-time North American traffic delivery, providing comprehensive and
        reliable up-to-the-minute information.  NAVTEQ Traffic(TM) offers
        reliable routing and an accurate picture of real-world traffic
        conditions to help travelers make the best traffic routing and
        re-routing decisions.
    --  NAVTEQ TrafficOne(R) Solutions: Experience firsthand the turnkey and
        custom solutions that deliver tools, services and content for web and
        mobile traffic products enabling a comprehensive suite of real-time
        commuter services.
    --  NAVTEQ NAVTEQ has unveiled a new look and enhancements
        for its NAVTEQ website at  The new site
        design and improved features include a streamlined user interface, a
        location-aware homepage, a real-time traffic news ticker, and one click
        "save this drive" buttons.  These site enhancements it faster
        and easier for drivers to get more of the accurate, real-time traffic
        information they need to improve their workday commutes and leisure road


-- Visual Content: View the NAVTEQ Visual Content product portfolio allows customers to differentiate their navigation and location-based service applications. Visual Content includes: 3D Landmarks, 3D City Models, Enhanced 2D Footprints, Satellite Imagery, Digital Terrain Model, Enhanced Elevation Contours.




In addition to NAVTEQ products and services, the booth will feature kiosks from NAVTEQ's valued customers:

    --  MapQuest: MapQuest(R) 4 Mobile, an easy to use application for
        BlackBerry Smartphones that includes the unique "My Places"
        feature allowing users to access saved maps and routes from  Additionally, MapQuest(R) Navigator will be highlighted
        providing turn-by-turn voice-guided directions with options including a
        3D map environment, live traffic, walking directions and more.
    --  Networks in Motion: AtlasBook Navigator Reference Platform, a wireless
        navigation and hyper local search platform that provides voice-prompted
        directions, traffic and weather conditions, gas prices and millions of
        points of interest.


-- Telmap: Telmap5, the world's first personalized Location Companion empowers mobile operators to offer a true and valuable location experience, one that is rich, personal, local and flexible. Telmap5 integrates innovative and patented technologies: Telmap Active Interface(TM), Telmap Active Search(TM) and Telmap Active Widgets(TM).




NAVTEQ will also have a Presentation Theater in the booth. The theater will have live presentations highlighting a broad scope of NAVTEQ's location-enabled products and services and how they impact the daily lives of consumers. NAVTEQ has invited several companies to highlight their LBS-related offerings to CTIA attendees. These companies include past Global LBS Challenge success stories such as Group Medianet, LiveCast, LOC-AID, Proxpro, Inc, and uLocate (, as well as NN4D Partner Zone sponsors deCarta, DigitalGlobe and Wavemarket.



NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices and in 36 countries.

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