Vivaty Launches Web-Based 3D Virtual Experience with Universal Music for the Upcoming Rascal Flatts 'Unstoppable' Record Release

The highly immersive Vivaty virtual scene with the latest Rascal Flatts music and videos is available across the web at fan sites, social networks and online consumer destinations

MENLO PARK, Calif., April 7 /PRNewswire/ -- Vivaty Inc., a leading virtual world company, today announced that it launched a highly immersive virtual music scene for country super-group Rascal Flatts and their upcoming record Unstoppable. This effort represents the second time Universal Music and Vivaty have partnered and follows the positive response from end-users and the overwhelming commercial success of their first project.

The Rascal Flatts virtual music scene is a fully 3D virtual experience where Rascal Flatts fans can listen to tracks from the new album, Unstoppable, watch videos, chat, dance, leave and read messages, and socialize with other fans of the band. Fans will also be able to listen to the entire album inside the experience when the album is released on April 7th, 2009. From the web-based virtual scene, fans will also be able to buy the album in addition to joining the official Rascal Flatts fan club.

Running on Vivaty's web-based platform for social virtual communities, the Rascal Flatts virtual music experience is accessible in web browsers at a wide range of fan sites, community sites, social networks, IM clients, and online destinations across the web, including Facebook and AOL Instant Messenger. In addition, fans can embed this visually rich and social 3D virtual experience into blogs and web pages of their own.

You can check out the Rascal Flatts virtual scene at

"We are pleased to invite Rascal Flatts fans to this virtual music scene in this visually rich, social experience around their highly anticipated album, Unstoppable," said Brian Robillard, director of online marketing at Universal Music Group. "We came back to Vivaty a second time to create and launch the new Rascal Flatts virtual scene after we had a very successful experience with them on our first project. The results were impressive."

"Vivaty's vision is to make it easy for consumers to access fully immersive 3D virtual experiences anywhere on the web," said Keith McCurdy, Vivaty CEO and co-founder. "The Vivaty platform gives brands, entertainment properties, video games, fashion companies, and any consumer product a highly engaging, visually rich social experience that can be customized uniquely for their content and community, and delivered wherever their consumers are on the web. In addition, Vivaty is soon launching a virtual goods transaction engine and partner store interface so brands and partners can easily generate revenue using the Vivaty platform."

About Vivaty

Vivaty is a highly immersive, personalized, and easy-to-use 3D virtual community experience easily accessed in the web browser and integrated with existing web content. Vivaty is distributed across the web and available from social networks, IM clients, community sites, partner branded sites, and even embedded into blogs. Vivaty is backed by leading venture capitalists Kleiner Perkins Caufield & Byers, and Mohr Davidow Ventures. For more information, please visit

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