NAVTEQ Announces Availability of Next Generation 3D Visual Content

Motorway Junction Objects Brings Clarity to Complex Decision Points

CHICAGO, June 16 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today announced availability of Motorway Junction Objects, an exciting addition to its growing visual content portfolio and a first of its kind solution.

Motorway Junction Objects - launching first in Australia, with expansion to the United States and Europe thereafter - is a unique content offering designed around a rich set of features that can help drivers make more intuitive decisions at complex highway junctions and motorway rings. In addition to enhancing lane guidance information, it enables navigation systems to display full 3D animation of complex junctions. By more closely matching what is outside the windshield, drivers will be better prepared to avoid last-minute maneuvers, so that they can drive with confidence and ease.

Built from key attributes and geometry of the highly accurate NAVTEQ(R) map, Motorway Junction Objects enables situation specific 3D context, so that visualization of the approach through the entire junction can be created in real-time. This unique build approach also means that the product will be closely aligned with ongoing expansion and updates to the NAVTEQ map, and applications can seamlessly incorporate other map content to further enhance the driver experience and improve orientation. The innovative 3D representation of reality that Motorway Junction Objects enables was developed by combining NAVTEQ's own extensive expertise in navigation with user interface insights and advanced technology.

Key findings from NAVTEQ's proprietary consumer research on the cognitive recognition aspect of visual aids were also incorporated into the design of this product. The research found that consumers want visual features that help make driving easier, but not more entertaining. They see high value in solutions that allow for split-second recognition of visual cues which require their attention and action.

"Consumers want features that make it easier to understand navigation directions in complex driving situations," says Tiffany Treacy, vice president of global product management. "With this in mind, NAVTEQ created Motorway Junction Objects to enable our partners more flexibility to design applications that meet this consumer need."

Motorway Junction Objects will give NAVTEQ's customers the ability to not only provide greater context to visual cues for their consumers, but will enable them to customize the "look and feel" both from competitors and within their own product portfolios. To provide greater flexibility for implementation in current and future navigation applications, as well as to accommodate hardware and software constraints, Motorway Junction Objects is available in three levels of detail. Texturing used in the 3D models also allows applications to manipulate what is displayed or highlighted in order to create a unique brand experience.

Sample data for Motorway Junction Objects is available for beta testing, with plans for commercial launch next month. The content is designed to work seamlessly with NAVTEQ's broader suite of visual content, including Sign-As-Real, 3D City Models and 3D Landmarks.


NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.


Web site:

Review Article Be the first to review this article

Design Tips for Heavy Copper PCBs

Featured Video
Senior and (less) Senior Design Verification Engineers for EDA Careers at San Jose and Austin, California
Senior Account Managers… FORMAL VERIFICATION...VALLEY for EDA Careers at San Jose, California
Senior Software Engineer for EDA Careers at San Jose, California
Upcoming Events
Linley Spring Processor Conference at Virtual Event CA - Apr 6 - 9, 2020
Embedded Vision Summit 2020 at Santa Clara Convention Center Santa Clara CA - May 18 - 21, 2020
Sensors Expo & Conference at McEnery Convention Center 150 W. San Carlos Street SAN JOSE CA - Jun 22 - 24, 2020
Nanotech 2020 Conference and Expo at National Harbor MD - Jun 29 - 1, 2020
DownStream: Solutions for Post Processing PCB Designs
Verific: SystemVerilog & VHDL Parsers

© 2020 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise