This study looks at the market for digital video software and includes software used for video editing, special effects, and compositing. It covers the software used by professionals and consumers. The digital video software market reached $1.5 billion in 2008. The market will remain flat in 2009 but it will start to recover in 2010 and see growth through 2013. JPR estimates the digital video market will grow to $2.3 billion by 2013 for a CAGR of 9% for the years 2007 to 2013.
The digital video market is dominated by three major companies, Adobe, Apple, and Avid. In this difficult economy, the leaders have solidified their position.
Worldwide forecast for Digital Video software ($M US dollars)
The digital video market depends on several industries that have been
affected by worldwide economic forces: the advertising industry, the
movie industry, and broadcast television. The advertising industry has
been under pressure for some time as the market redefines itself in
terms of the Internet. In addition the problems of the automotive
industry, a major source of revenue for the advertising industry, have
made a bad problem worse. The entertainment industry has also been hit
by the writer's strike and broadcast TV has a declining viewership.