Jon Peddie Research Announces the Release of the 2009 Digital Video Software Market Study

TIBURON, Calif. — (BUSINESS WIRE) — July 27, 2009 Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, announced the release of the Digital Video Software Market Study. This new, stand alone Market Study is part of the Digital Content Creation series, which includes the 3D Modeling and Animation Market Studio for 2009.

This study looks at the market for digital video software and includes software used for video editing, special effects, and compositing. It covers the software used by professionals and consumers. The digital video software market reached $1.5 billion in 2008. The market will remain flat in 2009 but it will start to recover in 2010 and see growth through 2013. JPR estimates the digital video market will grow to $2.3 billion by 2013 for a CAGR of 9% for the years 2007 to 2013.

The digital video market is dominated by three major companies, Adobe, Apple, and Avid. In this difficult economy, the leaders have solidified their position.





  2009   2010   2011   2012   2013

Worldwide forecast for Digital Video software ($M US dollars)
CAGR-9%, 2007-2013


1,485 1,474 1,533 1,763 2,028 2,332

The digital video market depends on several industries that have been affected by worldwide economic forces: the advertising industry, the movie industry, and broadcast television. The advertising industry has been under pressure for some time as the market redefines itself in terms of the Internet. In addition the problems of the automotive industry, a major source of revenue for the advertising industry, have made a bad problem worse. The entertainment industry has also been hit by the writer's strike and broadcast TV has a declining viewership.

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