ARM Showcases Microcontroller and Embedded Innovations at ESC Boston

(BUSINESS WIRE) — September 21, 2009 — ARM (LSE: ARM) (Nasdaq: ARMH):



ARM will showcase the latest advancements in its microcontroller and embedded design technology this week at the Embedded Systems Conference (ESC) at the Hynes Convention Center in Boston, Sept. 21-24, 2009. ARM and its Connected Community Partners will demonstrate the latest ARM technologies, and present numerous papers and tutorials educating attendees on embedded design alternatives, the latest in chip architecture and designing for power efficiency.

Also at the conference, ARM and NXP Semiconductors, the independent semiconductor company founded by Philips, announced the mbed microcontroller rapid prototyping tools, the industry’s first online platform for fast, low-risk prototyping of microcontroller-based systems, and an accompanying developer community, (See related press release, “ARM and NXP Launch mbed to Enable Rapid Prototyping with Microcontrollers.”)
A full line-up of product and technology demonstrations will be available at the ARM Partner Pavilion (#901). Participating partners include: Bluespec, Certicom, Electric Cloud, Gainspan, Intrinsity, Keil, NXP Software, Synopsys and Vast.


In addition, ARM will be leading an educational session, delivering a paper and participating in technology panels with partner NXP Semiconductors.

Jailbreak – Freeing your software from captivity

by Shyam Sadasivan, CPU Product Manager, ARM

Thursday, Sept. 24 - 10:45 am–11:55 am; Room 102


The microcontroller (MCU) market has been evolving rapidly to address a wider application space while maintaining costs at 8/16 bit MCU levels. Among the application challenges which MCU designers face are ultra low power for long battery life, reliable/deterministic response and the ability to reduce software development costs by porting existing software between designs. In this traditionally fragmented market, the ability to reuse existing software when migrating between architectures, silicon vendors or just other processors, is often a costly process. This session will focus on how these costs can be reduced by examining some of the existing standards and safeguards which exist to prevent software developers ending up in a blind alley of a single processor architecture or vendor.



Introduction to the Cortex-M0 – Who needs 8/16 bit anymore?

Rob Cosaro, Systems, Applications & Architecture Manager, NXP Semiconductors

Tuesday, Sept. 22 - 11:30 am–1 pm and Wednesday, Sept. 23 - 11:30 am–1 pm; Room 203

This presentation will provide an in-depth review of the world’s first microcontrollers based on the new M0 core from ARM. The talk will include the M0 core, the chip architecture, special features and performance. The M0 allows for extreme low-power microcontroller implementation, features highest code density and provides fast deterministic interrupt performance.

Using the Industry's Lowest Cost ARM MCU USB Solutions

by Amit Bhojraj, Technical Marketing, NXP Semiconductors

Tuesday, Sept. 22 - 4:45 pm–6:15 pm; Room 203


In the embedded space, programming complex peripherals like USB can be challenging. This tutorial will help attendees develop an understanding of the USB protocol and the host interface together with the underlying USB firmware. Let NXP connect the dots and explain USB concepts including bus enumeration, endpoints and descriptors.


Architecture of Cortex-M0 processor based LPC1100

Rob Cosaro, Systems, Applications & Architecture Manager, NXP Semiconductors

Wednesday, Sept. 23 - 1:15 pm–2:45 pm; Room 203

This presentation will describe the implementation of the NXP microcontroller series based on the ARM Cortex-M0 core, the smallest, lowest-power and most energy-efficient ARM processor available. There will be detailed discussion on the architecture of the part showing why it is very suitable for energy sensitive applications and simple to learn and use. In addition, a new web-based design environment will be unveiled.

Software Debugging for Cortex Microcontrollers

by John Rayfield, CEO, Code Red Technologies, Inc.

Wednesday, Sept. 23 - 3:00 pm–4:30 pm; Room 203

Red Suite, from Code Red, is a complete embedded design alternative to existing IDE solutions. In this session, you will: gain a software perspective on the Cortex-M3 and Cortex-M0 processors and how they compare with the ARM7TDMI; consider embedded design styles using an RTOS scheduler and polling loops; find out about Serial Wire Debug and the benefit of low-cost Single Wire tracing for your designs; get a tutorial on using Red Suite 2 with the NXP Cortex-M3 based LPC1700.


Monday, Sept. 21 – Thursday, Sept. 24, 2009


Embedded Systems Conference (ESC)

Hynes Convention Center, Boston, USA



ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at .

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