HP Named a “Market Leader” with HP Exstream Software by Leading Analyst Firm

PALO ALTO, Calif. — (BUSINESS WIRE) — October 26, 2009 — HP (NYSE: HPQ) today announced that IDC, a leading provider of IT research and advice, ranked HP Exstream enterprise document automation software as a “Market Leader” in its worldwide dynamic enterprise publishing software report.

According to the report, “By the time HP acquired Exstream Software in 2008, the company had grown to become the market leader in dynamic enterprise publishing software revenue.”

To create and deliver more meaningful communications to customers and constituents, companies and public agencies require technology solutions that enable them to lower costs, address ever-increasing compliance mandates and leverage the vast amounts of information flowing into and out of their organizations.

HP Exstream helps companies and agencies substantially reduce the costs and improve the effectiveness of ongoing communications – from fully customized high-volume statements, bills and complex publications, to on-demand marketing and self-service web applications, to personalized correspondence, proposals and forms completed interactively.

Enterprises can use HP Exstream software to better acquire and retain customers. Public sector agencies can use it to improve the clarity of communications and increase responsiveness from constituents.

“HP Exstream aims to provide an enterprise-wide platform that can meet the broad range of business publishing needs for personalized communications – in any volume, in any format and to any channel,” said Melissa Webster, program vice president, Content and Digital Media Technologies, IDC.

HP Exstream provides businesses and agencies around the world a single software platform to design, create, deliver and manage all types of customer and constituent communications, regardless of complexity, variability or delivery channel. Companies and agencies that use HP Exstream can significantly reduce document development and production costs and get critical communications to customers and constituents faster, in their native languages, through preferred channels, and with clearer, more relevant content.

“We are driven by helping our customers rethink the way they communicate with their customers and constituents, while also streamlining document processes and improving productivity to reduce costs,” said Jon Firooz, senior director, Enterprise Software Strategy and Market Management, HP. “We are fully committed to providing industry-leading technology and services that enable our customers to be more competitive and effective now and in the future.”

Additional information regarding HP Exstream is available at www.hpexstream.com.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at http://www.hp.com/.

Note to editors: More news from HP, including links to RSS feeds, is available at http://www.hp.com/hpinfo/newsroom/.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.




Heather Saxon, 859-422-4716
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