Urban Mapping's Neighborhood Data Now Used by Canada's Most Visited Online Directories

SAN FRANCISCO, CA -- (MARKET WIRE) -- Nov 05, 2009 -- Urban Mapping™, Inc. (UMI) today announced that Yellow Pages Group (YPG) is using the URBANWARE® Neighborhoods database for its online directory sites. YPG, Canada's leading local commercial search provider and largest directory publisher, owns and manages the country's most visited online directories YellowPages.ca™ and Canada411.ca™. The company also has a network of seven local city sites that attract over 7 million unique visitors per month.

The popular online directories use Urban Mapping's data as a basis of their geographical search results ranking algorithm, which allows their end-users to search for merchants by neighborhood. YPG is then able to visually present these search results to the user by using the database's neighborhood centroids (latitude/longitude) and border information.

"There's a reason why industry heavyweights like Yellow Pages Group, Microsoft, Yahoo! and MapQuest use our URBANWARE Neighborhoods database. Not only does Urban Mapping offer the industry's most comprehensive neighborhood coverage for both Canada and the U.S., but we also understand the complexities of working with neighborhood boundaries. Recognizing that a location can technically be in two or more neighborhoods is what led to our patent pending approach to defining informal space. We offer the only solution that truly accounts for the informal nature of how neighborhoods are viewed. This allows our customers to implement solutions that enable end users to perform local searches that are intuitive and reflect the way they live," said Ian White, CEO of Urban Mapping.

About URBANWARE Neighborhoods

Urban Mapping's neighborhood boundary database is the most comprehensive product of its kind, enabling increased relevance for users and greater precision for advertisers. The boundary collection for the U.S. now totals nearly 75,000 neighborhoods for over 3,000 cities and towns. In addition, Urban Mapping's set of international boundary data now includes roughly 17,000 neighborhoods across Canada and Europe. By geographically encoding boundaries of thousands of neighborhoods, UMI provides precise latitude and longitude points for every neighborhood. The neighborhood data can be accessed through a simple and cost-effective API and is also available in other formats including XML, WKT, ASCII and SHP.

About Urban Mapping, Inc.

Urban Mapping's location-rich URBANWARE products enhance the value of local content for interactive applications. The company's flagship product, URBANWARE Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also offers databases of mass transit systems and off-street parking lots, as well as a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

Urban Mapping and URBANWARE are registered trademarks of Urban Mapping, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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