NEC Electronics Introduces New SoC that Enables High-End Camera Functionality and Improved Functionalities for Camera Phones

KAWASAKI, Japan & DUESSELDORF, Germany & SANTA CLARA, Calif. — (BUSINESS WIRE) — February 4, 2010 — NEC Electronics (TOKYO: 6723) today introduced its new Camera Engine 151 (CE151) system-on-chip (SoC) , an image-processing device for camera phones to provide clear and high-quality images comparable to digital-still cameras (DSCs).

In 2007, NEC Electronics launched the CE131 SoC, which provided the eight-megapixel mobile-phone market segment with accumulated shipments exceeding 30 million units. NEC Electronics also introduced the CE143 SoC in 2009, which enabled processing of 12-megapixel images and full high-definition (HD) video. To continue this success, the new CE151 SoC provides advanced picture quality, performance, and functions for still images and video data, using even lower power consumption.

The new SoC also enables mobile phones to output full-HD (1080-pixel) video stream and still-image data up to 13 megapixels received by the CMOS sensor. The Camera Engine Software Platform is designed for re-usability with a rich and easy-to-use command-layer application-programming interface (API). Backward compatibility with previous NEC Electronics’ CE series supports a smooth transition for existing customers to reach new heights in camera performance and functionality in mobile phones.

Main features of the CE151 SoC

1) Further improved noise-reduction function

Based on customer demands for higher image quality, the new SoC has an improved noise-reduction function that minimizes distortion caused by lenses and offers the latest generation 1.1-micron sensors to record still images and video frames.

2) Lowered power consumption by approximately 25 percent

The new CE151 SoC has reduced energy consumption of approximately 25 percent from the existing CE143 product offering, achieving both a lower demand for energy and higher performance, two elements particularly critical for camera phones.

3) Supports SpeedTags™ technology to eliminate shutter lag

NEC Electronics’ CE151 SoC implements SpeedTags™ technology from Scalado, a world-leading imaging company that manages the delay between pressing the capture button and saving the captured image. This technology enables users to instantly capture multi-megapixel images without any shutter lag, giving greater freedom to photographers and enhancing a variety of camera-phone functions, including burst capturing and viewing.

4) Further improved image-stabilizing function

By improving the noise reduction feature, the new CE151 SoC also realizes advanced image stabilizing and optical compensation technologies that can be found in high-end DSCs to produce crystal-clear, well-balanced digital photos.

NEC Electronics believes the new CE151 SoC provides a significant step toward achieving advanced DSC performance on a camera phone and enables mobile phone manufacturers to expand their product coverage beyond the traditional mobile phone market.

Pricing and Availability

Samples of NEC Electronics’ CE151 SoC are available now with pricing of US$40 per unit (additional charge for technical support). The projected total monthly production of 1.0 million units is scheduled by April 2010. (Pricing and availability are subject to change without notice.)

More information about NEC Electronics' Camera Engine product offerings can be found at http://www.necel.com/news/en/archive/1002/0401_1.html.

Exhibition at MWC

NEC Electronics will exhibit the CE151 SoC in a demonstration in NEC’s booth (Hall 8, Stand 8A125) at the Mobile World Congress 2010 (MWC 2010) to be held in Barcelona, Spain, from February 15 to18.

About NEC Electronics Corporation

NEC Electronics Corporation (TOKYO: 6723) specializes in semiconductor products encompassing advanced technology solutions for the high-end computing and broadband networking markets; system solutions for the mobile handset, PC peripheral, automotive and digital consumer markets; and multi-market solutions for a wide range of customer applications. NEC Electronics Corporation has subsidiaries worldwide including NEC Electronics America, Inc. ( www.am.necel.com) and NEC Electronics (Europe) GmbH ( www.eu.necel.com). More information about NEC Electronics worldwide can be found at www.necel.com.

SpeedTags is a trademark of Scalado. All other products and services mentioned in this text are the trademarks or registered trademarks of their respective owners.



Contact:

NEC Electronics Corporation
Japan/Asia
Kyoko Okamoto, + 81-44-435-1676
Email Contact
or
NEC Electronics America, Inc.
Americas
Denise Garibaldi, + 1 408-588-6620
Email Contact
or
Europe
NEC Electronics (Europe) GmbH
Oliver Luettgen, +49-211-6503-1469
Email Contact




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