Guzzo Cinema Chooses MasterImage Digital 3D Theatre Systems to Convert 43 Screens

BURBANK, Calif. — (BUSINESS WIRE) — March 17, 2010MasterImage 3D, LLC, a provider of pioneering stereoscopic 3D systems for theaters, auto-stereoscopic television and handheld displays, announced today that Montreal-based Guzzo Cinemas has chosen to convert 43 of its screens to stereoscopic 3D projection with MasterImage 3D digital theatre systems.

The chain, which encompasses 148 screens in 11 theater complexes in the greater Montreal area, began implementing the MasterImage systems in December 2009. Twenty-seven systems are installed today, with all 43 expected to be implemented in April 2010. A trailblazer in delivering a 3D experience to movie-goers in Montreal, Guzzo will have one-third of its circuit presenting digital 3D this spring.

“The MasterImage system hit every point we were looking for,” said Vince Guzzo, executive vice president and chief operating officer of Guzzo Cinemas. “The presentation is high quality of course, and MasterImage offers single-use glasses, which to us, is preferable to cleaning and re-using glasses. A big benefit of the MasterImage system is that it can be very easily moved and redeployed in different theaters along with the projection system in the weeks after a movie opens. It doesn’t require us to call in a technician. Finally, we absolutely prefer to own our systems outright. That is critical for us.”

“We’re pleased and honored to support Guzzo Cinemas as they continue to expand their 3D offering across the Montreal area,” said Peter Koplik, executive vice president at MasterImage. “They are a forward-thinking exhibition company and with the completion of their 43 screen conversion, this will be the largest installation of MasterImage 3D theater systems in North America.”

About Guzzo Cinemas

The Guzzo Cinemas chain presently encompasses a total of 151 individual movie theaters, spread across twelve cinema complexes throughout the territory of the greater Montreal region. The Guzzo Cinemas website offers the possibility of watching all of the movie trailers currently playing in Guzzo theaters as well as the trailers for upcoming releases, right from the comfort of your desktop computer or mobile phone.

About MasterImage 3D, LLC

MasterImage 3D is a stereoscopic 3D technology company that provides pioneering 3D solutions for theaters, television and handheld devices. With more than 1,200 theatre systems installed worldwide, MasterImage offers audiences the best 3D image experience, while providing exhibitors with a compelling ownership-based pricing model. The company’s auto-stereoscopic (glasses-free), 3D LCD technology for mobile and electronic devices are the first commercial displays of their kind, and the company’s 3D camera ASIC empowers dual camera-equipped devices that enable users to create and share 3D content. The company is gearing up to deploy millions of auto-stereoscopic units with multiple manufactures worldwide. Founded in 2004, the company was recently acquired and capitalized by US-based Symphony 3D Holdings and is headquartered in Burbank, California.



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