Atmel maXTouch(TM) Solution Enables Touchscreen Innovation for Samsung's AMOLED Wave Smartphone

SAN JOSE, Calif., April 27 — (PRNewswire) — Atmel(R) Corporation (Nasdaq: ATML), a leader in microcontroller and touch technology solutions, today announced that its maXTouch controller powers the touchscreen interface in the recently announced Samsung Wave smartphone. Released during Mobile World Congress in Barcelona, the Wave S8500 boasts a 3.3-inch Super AMOLED touchscreen that integrates Atmel's maXTouch capacitive touchscreen technology to make the user interface incredibly responsive and intuitive. The Samsung Wave also includes a 5-megapixel camera with auto focus and support for 720p HD video recording and playback.

"The Atmel maXTouch capacitive touchscreen technology has enabled the Samsung engineering team to quickly and easily design leading-edge touchscreen capabilities into the Wave to help deliver an unrivaled user experience on a smartphone. Access to development tools and engineering support helped Samsung quickly deliver new levels of performance and unique touchscreen features," said Mr. Kim, DongSub, Principal Engineer Visual Lab, Mobile Communication Division of Telecommunication Business at Samsung.

The announcement of the Samsung Wave smartphone has generated positive reviews. According to the editorial team at Think Digit On-line Electronics Review, "The mobile giant has revealed a touch smartphone that is excellent in both looks and design, with a metallic finish and thin-sculpted profile. The phone's 3.3-inch super-AMOLED touchscreen is large and looks good." To read the complete review, visit: http://www.thinkdigit.com/Mobiles-PDAs/The-new-Samsung-Wave-S8500-Bada-Preview_4047.html

"Atmel's maXTouch solutions provide unlimited capacitive touch capabilities, great linearity and advanced touch screen functionality," said Chris Ard, Senior Director of Touch Marketing, Atmel Corporation. "These solutions also support the touch of a finger, stylus and even touches from a user with gloves on. The rapid response time and rejection of unintended touches enable Samsung to create the most powerful and intuitive user interfaces for their new product developments, such as the Wave."

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

2010 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel logo and combinations thereof, and others, are registered trademarks, Two Touch(TM) and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Information:

Atmel's touchscreen product information may be retrieved at: www.atmel.com/touchscreen.

Press Contact

Clive Over, Director, Public Relations

Tel: (+1) 415 971-1110, Email: Email Contact



SOURCE Atmel Corporation

Contact:
Atmel Corporation
Clive Over, Director, Public Relations of Atmel Corporation
Phone: +1-415-971-1110
Email Contact
Web: http://www.atmel.com




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