Management Day at 47th DAC: Decision-Making at the Intersection of Business and Technology

Brainstorming Panel and Presentations by Management From Leading-Edge Companies to Highlight Choices for Flows, Methodologies and Suppliers

LOUISVILLE, Colo. — (BUSINESS WIRE) — June 3, 2010 — Designed to allow managers to gain insights from their peers in the industry, Management Day at the 47th Design Automation Conference (DAC), will provide engineering and business managers with timely information to help them make decisions at the intersection of business and technology. Senior managers from independent device manufacturers (IDMs), fab-light ASIC providers, fabless companies, and integrated circuit (IC) companies will discuss decision criteria that allow managers to make the right choices from a pool of alternative options for flows, methodologies and suppliers.

“Today’s complex SOCs require different types of optimizations and the adoption of emerging solutions to meet such requirements. Optimizing for volume production, low power, and shrinking sizes necessitates accurate trade-off analysis and technical/business decision-making by management. Moreover, moving to new semiconductor technology nodes, such as 28nm or 40nm, can significantly affect the choices of suppliers,” said Yervant Zorian, EDA Industry Chair. “The Management Day sessions will discuss these changing needs and present corresponding choices made by working managers.”

Management Day comprises three sessions. The first two sessions will feature presentations by senior managers from companies designing today’s most complex nanometer ICs, who will discuss the latest and emerging solutions along with their economic impact. The third session will be a panel involving the presenters and the audience in an open brainstorming discussion.

DAC 2010 will be held at the Anaheim Convention Center, in Anaheim, CA, from June 13th -18th, 2010. Management Day, sponsored by Cadence Design Systems, Inc., takes place from 10:30 AM until 6:00 PM on Tuesday, June 15, 2010. Management Day details are available at Highlights include:

  • Presentations by AMCC, PMC-Sierra, Texas Instruments on “Decision-making for Complex ICs,” from 10:30am until 12:00pm
  • Presentations by managers from CSR, Intel, LSI Logic, and Qualcomm Semiconductors on “Trade-offs and Choices for Emerging SoCs,” from 2:00om until 4:00pm
  • A panel on “Making Critical Decisions for Emerging SoC Development” from 4:30pm until 5:30pm. Chaired by Ron Wilson, Executive Editor of EDN, the panel includes speakers from AMCC, CSR, Intel, LSI Logic, PMC-Sierra, Qualcomm and Texas Instruments.

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

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