Sony Electronics to Broadcast FIFA World Cup Live in 3D at CEA Line Shows

NEW YORK — (BUSINESS WIRE) — June 7, 2010 — Sony Electronics today announced that it will showcase its 3D solutions at CEA Line Shows, June 22-23, 2010 in New York. Sony's exhibit will include live 3D feeds of matches from the FIFA World Cup in South Africa, which is being produced with Sony's professional 3D broadcast technology.

Each day at 2 p.m. ET, Sony 3D televisions at the CEA Line Shows will offer live feeds from the FIFA World Cup in South Africa via the new ESPN 3D channel. Nigeria is scheduled to play South Korea on Tuesday, June 22, followed by Ghana vs. Germany on Wednesday, June 23.

For CEA Line Shows registration and event information, visit www.cealineshows.com. For conference updates and announcements, follow the 2010 CEA Line Shows on Twitter via @CEAfeed and use the hashtag #lineshows.

About the CEA Line Shows and Digital Downtown Conference

These events are being organized in association with CEA, the producer of the International CES®, along with Martin Porter Associates and Consumer Technology Publishing Group/NAPCO, publisher of Dealerscope, Custom Retailer and E-Gear Magazines.

About CEA

The Consumer Electronics Association (CEA)® is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.



Contact:

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Tara Dunion
703-907-7419
Email Contact
www.CEALineShows.com
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Jayme Schwartz
732-567-8730
cell: 908-692-2254
Email Contact




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