ESPN's Bryan Burns to Deliver "Turning the Corner from SD to HD to 3D" Address at 3D Entertainment Summit

Executive Level Business Event Examines The 3D Economy From All Points of View

LOS ANGELES & MILFORD, Conn. — (BUSINESS WIRE) — August 31, 2010 — Bob Dowling, President of The Bob Dowling Group, and Unicomm, LLC, a leading event management company, announced today that Bryan Burns, ESPN's Vice President, Strategic Business Planning and Development, will address the 3rd annual 3D Entertainment Summit™ presented in association with Variety. Burns will outline the sports network's commitment to 3D on day two of the summit, taking place September 15-16, 2010 at the Hilton Los Angeles/Universal City, CA.

"Turning The Corner From SD to HD to 3D" – part of DEG: The Digital Entertainment Group's programming block Home 3D: Solutions and Strategies – will highlight the industry's first 3D network, ESPN 3D, which launched this past June with a World Cup soccer broadcast, and will carry nearly 100 3D sporting events in its first year.

"With ESPN leading the charge, televised sports is proving to be a powerful driver for consumer adoption of 3D," said Dowling, "and we are delighted that Bryan Burns, the network's go-to executive on all things 3D, will address our conference on one of the industry's hottest sectors."

"I'm looking forward to examining the events of the last decade that have led ESPN to its industry leading position in 3DTV," Burns explained, "as well as considering the challenges and alliances that need to be formed between those who have business interests in 3DTV to further 'turn the corner' and drive future consumer interest in this new opportunity."

In addition to ESPN 3D, Burns currently leads ESPN's domestic high-definition services, ESPN HD, ESPN2 HD, ESPNU HD and ESPNEWS HD, and has been an integral part of creation of the HD services from business planning prior to the announcement of ESPN HD in 2002.

DEG, a Los Angeles-based, industry-funded nonprofit corporation that advocates and promotes the many consumer benefits associated with various home entertainment products, will present four "Home 3D: Solutions and Strategies" panels at the Summit.

Keynote Speakers at the Summit include Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; writer/director M. Night Shyamalan (The Last Airbender; The Sixth Sense), Chris Cookson, President of Sony Pictures Technologies, and John Rubey, President, AEG Network LIVE. The highly interactive, discussion-driven environment of the Summit allows entertainment professionals the opportunity to gain practical insight into 3D technology, market considerations, adoption rates, creative and production strategies, and talent and licensing issues to gain a better sense of how 3D relates to their future. Attendees will experience a variety of product demonstrations at the Summit's 3D Entertainment Lounge™ and through the interactive technology showcase exhibits.

Premier Sponsors of the 3D Entertainment Summit presented in association with Variety include: RealD, the conference 3D provider; Sony Electronics, including its Digital Cinema Solutions Group, which is the official projection sponsor of the general sessions; Co-Sponsor: DEG (The Digital Entertainment Group); Official Sponsors include: MASTERIMAGE 3D, Meyer Sound Laboratories, the conference audio provider; Supporting Sponsors include: Samsung Electronics and inner-D; Sponsors include: NVIDIA Corporation, Mitsubishi Digital Electronics, Hyundai, Technicolor, BSAT Labs (2D to 3D conversion), JVC U.S.A, VOLFONI 3D Eyewear, Legend3D, Sensio Technologies, IMAX Corporation, Dolby Laboratories, SRS Labs, Panavision, DreamWorks and Panasonic Consumer Electronics Company; Official Screen Sponsors: Harkness Screens and Strong / MDI Screen Systems, 3ality Digital; Supporters: Texas Instruments DLP Cinema Products, Micoy Corporation, GUNNAR Optiks, American Paper Optics, Lightspeed Design, Inc. / DepthQ, Roxio, Quantel Inc., Spatial View, JUMP! 3D, Marchon 3D, Reliance MediaWorks, Virtual Images, from IGH Solutions, Transilwrap Company Inc., TriOviz SAS and TrioScopics 3D; Industry Partners: Interpret LLC, ICG Magazine, Screen Digest,, Home Media Magazine, S3DGA (The S-3D Gaming Alliance) and Meant to Be Seen (, the foremost authority group on consumer S-3D gaming and entertainment.

The 3D Entertainment Summit™ presented in association with Variety is the definitive conference devoted to examining and analyzing the burgeoning confluence of 3D and entertainment. The event attracts more than 500 attendees representing a “who’s who” in 3D from top brands and all aspects of the entertainment community, draws international media coverage and boasts industry-leading sponsors. For more information on the event, please visit:

The 3D Gaming Summit™ in association with Variety, the most recent addition to the entertainment industry series of events produced by The Bob Dowling Group and Unicomm, LLC, featured an all-star speaker roster of industry leaders this past April. Keynotes included producer Jon Landau (Avatar), director Paul W.S. Anderson (Resident Evil), and executives Phil Eisler (NVIDIA) and Josh Greer (RealD). For more information:

Mobile Entertainment SummitTM in association with Variety and in partnership with the Mobile Excellence Awards, the most influential and coveted awards program in the mobile industry, brings together the brightest minds in the mobile ecosystem for a two-day conference packed with in-depth, interactive discussions. From start-ups, studios, content providers, entertainment, apps and handsets, to brands and more, industry luminaries will share best practices and discuss the future of mobile entertainment to provide a unique and deep reach into the mobile and entertainment world. More information can be found at .

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