Tektronix CEO Fireside Chat and Engineering Salary Research Round out Theatre Program, Culminating with a 15-Year Anniversary Celebration.

SAN FRANCISCO, Jan. 19, 2011 — (PRNewswire) — UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced the selection of the teardown projects that will be presented at the DesignCon Conference January 31 – February 4 at the Santa Clara Convention Center, Santa Clara, Calif. The projects, selected by Ron Wilson, Editorial Director, EDN and EE TimesDesign Lines, include a "smackdown" comparison of the Dell Streak and Samsung Galaxy tablets conducted by UBM Electronics editorial director Brian Fuller and EDN technology editor Paul Rako and, separately, an analysis and look inside the hottest holiday gift of the season, Microsoft's Kinect gaming device under the direction of EDN editor Brian Dipert and iFixit CEO Kyle Wiens.

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The teardowns will be held from 2-4 pm, Tuesday, February 1 in the ChipHead Theater. Also, session attendees can swipe their badges for a chance to win one of the devices.

In addition to attending the keynotes from executives at Agilent, Rambus and Xilinx, and fourteen technical tracks, attendees will also be able to listen in on EE Times' EE Life Editorial Director Brian Fuller's Fireside Chat with Amir Aghdaei, Tektronix CEO, as Amir reflects upon Tek's 65 years in the business and design challenges in the years ahead.  The fireside chat takes place from 4-4:30 pm in the ChipHead Theatre.

Rick Nelson, Editorial Director of Test & Measurement World will host a theater session entitled "What are You Worth? The Test and Measurement World Salary Survey Results" from 1:00 pm - 1:50 pm.  Engineers will be able to learn if their salary is keeping up with their growing set of skills and responsibilities.  Benchmark comparisons round out the discussion which concludes with an exploration of new trends in the engineering profession.

With a record number of exhibitors, DesignCon maintains its position as the industry's most prestigious electronics design conference. Celebrating its 15-year anniversary, the conference will host parties for exhibitors and attendees on February 1st from 4:45 pm to 6 pm and on February 2nd from 5 pm to 6 pm. During the party on February 1, the DesignCon Vision Award winners will be announced.

"DesignCon has flourished over the past 15 years," said David Blaza, vice president, UBM Electronics. "This is because the conference owners established and delivered, year after year, a highly technical conference created by engineers for engineers. As the new owners of the conference, we are honored to take this vision forward and this year's conference will demonstrate our commitment to delivering content that will challenge and guide the industry's design practices."

Additional information about the sessions, panels and keynotes is available on the new DesignCon website: http://designcon.techinsightsevents.com/

Companies interested in sponsorships or exhibiting at DesignCon should contact Sean Raman for at Email Contact or at (415) 947-6622 for more information.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

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UBM Electronics United Business Media Limited UBM Susan Cain of Cain Communication Phone: +1-503-538-2747 Email Contact for UBM Electronics Linda Uslaner of UBM Electronics Phone: +1-516-562-5843 Email Contact Web: PRN Photo Desk, photodesk@prnewswire.com