Lattice Semiconductor Launches "Do-it-All PLD" Design Challenge

HILLSBORO, OR -- (MARKET WIRE) -- Jun 13, 2011 -- Lattice Semiconductor Corporation (NASDAQ: LSCC) and UBM Electronics today announced the Lattice "Do-it-All PLD" Design Challenge ( www.LatticePLDChallenge.com). The objective of the Design Challenge is to foster a social community in which electronics engineering contestants can use the Lattice MachXO2™ Pico Development Kit to create designs for evaluation by a panel of expert judges.

"We are excited to sponsor the 'Do-it-All PLD' Design Challenge and eager to see the innovative designs that will result from using MachXO2 devices," said Shantanu Dhavale, Senior Product Marketing Manager for Low Density Solutions. "Ultra-low power, combined with unique system integration benefits, is driving the rapid adoption of MachXO2 devices by customers worldwide in a variety of end markets including consumer, communications, computing, industrial and medical."

The Design Challenge will take place in three phases: Conceptual Design, Design, and Voting. Judges will choose up to 15 semifinalists in phase one and then up to five finalists in phase two. Each semifinalist will receive a free Pico Development Kit, a $49 value. Social community members will then vote for the Grand Prize Winner, who will be awarded $3,000. Each registered community member who participates in the Voting phase will be eligible to win at random one of ten $100 prizes.

For complete Design Challenge rules, eligibility requirements and registration information, please visit www.LatticePLDChallenge.com.

About the MachXO2 PLD Family
Lattice MachXO2 devices provide designers of low density PLDs an unprecedented mix of low cost, low power and high system integration in a single device. Built on a low power 65-nm process featuring embedded Flash technology, the MachXO2 family delivers a 3X increase in logic density, a 10X increase in embedded memory, more than a 100X reduction in static power to as low as 19uW and up to 30% lower cost compared to the prior generation MachXO™ PLD family. These devices are ideal for control PLD applications in end markets such as telecom infrastructure, computing, high end industrial, high end medical, and low power applications such as smart phones, GPS devices and digital cameras.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About Lattice Semiconductor
Lattice is the source for innovative FPGA, PLD, programmable Power Management and Clock Management solutions. For more information, visit www.latticesemi.com.

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Lattice Semiconductor Corporation, Lattice (& design), L (& design), MachXO2, MachXO and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.

GENERAL NOTICE: Other product names used in this publication are for identification purposes only and may be trademarks of their respective holders.

EDITORIAL/READER CONTACT:
Brian Kiernan
Corporate Communications Manager 
Lattice Semiconductor Corporation 
503-268-8739 voice
503-268-8688 fax

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