Smartphone Shipments Experience Deeper Decline in Q1 2019 with a Clear Shakeup Among the Market Leaders, According to IDC

vivo returned to the top 5 of the smartphone market with volumes of 23.2 million and a market share of 7.5%, tying* it with OPPO for the number 5 position. Other than Huawei, vivo was the only other vendor at the top of the market that was able to grow shipments in 1Q19 with volumes up 24.0% over 1Q18. India continues to be its most important market outside of China, and the company continues to invest substantial money on marketing with the Indian Premier League for Cricket being a prime example of these investments.

OPPO was tied* with vivo in terms of market share, although slightly behind in terms of overall shipment volumes. OPPO shipped 23.1 million smartphones in 1Q19, enough to capture a 7.4% market share, although volumes were down 6.0% from 1Q18. The recent announcement of the Reno series brought OPPO back to the forefront of the global smartphone innovation discussion. However, lower end models like the A series continue to drive most of its smartphone volumes.

 
Worldwide Quarterly Smartphone Top 5 Company Shipments, 2019Q1 and 2018Q1 (Shipments in millions)
Company  

1Q19
Shipment
Volumes

 

1Q19
Market
Share

 

1Q18
Shipment
Volumes

 

1Q18
Market
Share

 

Year-Over-
Year Change

1. Samsung   71.9   23.1%   78.2   23.5%   -8.1%
2. Huawei   59.1   19.0%   39.3   11.8%   50.3%
3. Apple   36.4   11.7%   52.2   15.7%   -30.2%
4. Xiaomi   25.0   8.0%   27.8   8.4%   -10.2%
5. vivo *   23.2   7.5%   18.7   5.6%   24.0%
5. OPPO*   23.1   7.4%   24.6   7.4%   -6.0%
Others   72.1   23.2%   91.9   27.6%   -21.5%
Total   310.8   100.0%   332.7   100.0%   -6.6%
Source: IDC Quarterly Mobile Phone Tracker, April 30, 2019
 




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