Rapid Adoption of Extended Reality Creates Urgent Need for Responsible Design and Deployment of Immersive Technologies, According to Accenture Report

“XR is rapidly moving beyond virtual reality and augmented reality to include a wide range of tools that use and enhance our human senses, including touch, smell, taste and even our thoughts. Used correctly, these promise incredible improvements to the way we live and work,” said Armen Ovanessoff, principal director, Accenture Research. “We have a duty to ensure that safeguards keep up with technological innovation. We’re calling on business leaders, policymakers and civil society to act now, together, to proactively design a responsible future for XR.”

The report also recommends actions for policy makers:

  • Ensure inclusive and affordable access: extend powerful new infrastructure (like 5G networks) to make XR experiences widely available, at appropriate prices, especially for the provision of health, education and social services.
  • Incentivize local innovators and entrepreneurs: enable small businesses to not only use XR tools and experiences, but also participate in their development, ensuring locally-relevant solutions.
  • Stimulate research and discussion: convene relevant experts from across sectors and disciplines to build the necessary understanding and principles that allow XR innovation to flourish amid appropriate safeguards.

For more information on this report and research, please visit: https://www.accenture.com/us-en/insights/technology/responsible-immersive-technologies.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.



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Accenture Media Relations
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