Sunplus DVD Chip is First IC Solution to Receive New DivX Ultra Certification; Sunplus DVD SoC SPHE8281AV Enables Playback of Advanced Interactive Features
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Sunplus DVD Chip is First IC Solution to Receive New DivX Ultra Certification; Sunplus DVD SoC SPHE8281AV Enables Playback of Advanced Interactive Features

SAN DIEGO & HSINCHU, Taiwan—(BUSINESS WIRE)—Nov. 9, 2005— Sunplus, the leading IC supplier for consumer electronics products, today announced that its new generation DVD player SoC SPHE8281AV has received DivX Ultra Certification. The recently launched DivX Ultra Certification program brings consumers a fully interactive, cutting edge digital media experience by enabling consumer electronics devices to support the advanced features of the DivX Media Format.

Sunplus has long been an official DivX partner with a number of DivX Certified IC solutions for DVD players. By extending that partnership to the DivX Ultra Certification program, Sunplus is among the first integrated circuit suppliers to offer electronics manufacturers a full-featured, advanced interactive experience though support of the DivX Media Format.

Key elements of the DivX Media Format supported in DivX Ultra Certification include interactive video menus, multiple subtitles, alternate audio tracks, video tags and chapter points. DivX Ultra Certified devices support playback of all versions of DivX video, including DivX video-on-demand titles, while offering the premium, interactive experience enabled by the advanced features of the DivX Media Format.

"We're gratified to continue our strong and mutually beneficial relationship with Sunplus by working together to bring DivX Ultra Certified solutions to consumer electronics OEMs around the world," said Bill Holmes, Vice President of Consumer Electronics at DivX, Inc. "DivX Ultra Certified builds on the globally successful DivX Certified program by adding support for premium features highly requested by consumers. Partners can now extend DivX into their complete product line by offering DivX Certified in opening price point products and DivX Ultra in their mid-range and premium offerings."

"Sunplus continues to develop IC solutions for the next generation of consumer electronics devices which offer true convergence and interoperability along with the performance and advanced functionality users have come to expect. Our new DivX Ultra Certified IC Solution is definitely a strong and tangible step in that direction," said Yarn-Chen Chen, president of Sunplus.

For more information on DivX Certification and DivX Ultra, see

About DivX, Inc.

DivX, Inc. is a consumer-focused video technology company positioned at the center of multimedia convergence. The company's core offering is the DivX(R) video codec, among the world's most popular video compression technologies with over 200 million users worldwide. The patent-pending DivX video technology offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivX, Inc. is headquartered in San Diego, California.

About Sunplus Technology

Sunplus Technology Company Limited, which was established in 1990, is a fabless IC design company devoted to electrical consumer applications. Sunplus offers not only IC design but also system solutions to maximize customers' profit by differentiating each design. Sunplus uses Intellectual Properties (IPs) such as audio/video, micro-processor and digital signal processor technologies to develop hundreds of products including LCD IC, micro-controller IC, multi-media IC and ASIC which can be applied to our daily life. With sales of NT$18.94 billion for 2004, Sunplus has compound annual growth rate over 30%. For more information, please visit the Sunplus website:

DivX, Inc.
Tom Huntington, 858-882-0672

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Sunplus Technology Company Limited
Wayne Shen, +886-3-5786005 ext 2350

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