Broadcom's Advanced, Integrated SoC Provides the Foundation for Universal Media Players That Support Both Blu-ray and HD DVD Optical Discs in One Platform
Blu-ray and HD DVD are the next generation of optical disc formats for recording, rewriting and playing high definition video and digital data. According to In-Stat market research, the worldwide adoption rate of large-screen HDTV sets by consumers has increased significantly over the last year, providing an enormous opportunity for consumer electronics manufacturers and motion picture studios to supply consumers with high definition media players and high definition movies. The potential mass adoption of the Blu-ray and HD DVD optical disc formats represents a key transition in the home entertainment market complementing the ever expanding consumer preference for high definition content.
"To further the widespread adoption of high definition DVD media players, it is imperative to have cost-effective, complete silicon solutions, like Broadcom's, that support both Blu-ray and HD DVD disc formats. These innovative chips will help OEMs deliver solutions that meet the price points required for mass adoption by consumers," said Michelle Abraham, Principal Analyst at In-Stat. "The complexity involved in combining these two disc formats onto a single-chip semiconductor solution for media players exemplifies Broadcom's technical ability and commitment to offering time-to-market and cost-effective solutions for this new market opportunity."
Announced today is the Broadcom BCM7440 Blu-ray/HD DVD SoC that offers OEMs a high performance single-chip media player design, which integrates a multiple-core MIPS(R) architecture, a multi-stream HD video decoder, dedicated graphics engines, DSP-based audio processors, a security processor, DDR2 interfaces, integrated video and audio outputs and a complete array of system and network connectivity interfaces. The BCM7440 is supported with a complete reference design, the BCM97440 and software stack, which includes support for all Blu-ray and HD DVD profiles.
"Broadcom is simplifying the development of next-generation Blu-ray and HD DVD products with a proven, complete single-chip solution that offers OEMs both a time-to-market advantage and cost-effective design," said Peter Besen, Vice President, Consumer Electronics, Broadband Communications Group, of Broadcom. "Our broad portfolio of intellectual property cores for multiple applications, such as cable TV, satellite, IP set-top boxes and Wi-Fi(R), Bluetooth(R) and Ethernet networking, enables us to offer more than just a stand-alone high definition DVD silicon solution. We are providing a platform for the future that allows OEMs to easily and cost-effectively deliver products that can also support the evolution of whole home entertainment connectivity."
"Consumers have expressed interest in adding high definition disc players to their home theater and personal movie entertainment systems, but are cautious about adopting the 'wrong' format," said Richard Doherty, Research Director of The Envisioneering Group. "We have found that four out of five American consumers have expressed knowledge of and/or interest in the availability of consumer products and PCs which could play both HD DVD and Blu-ray media. Broadcom's complete Blu-ray/HD-DVD solution is best positioned to drive the wide adoption of the kinds of high-performance, dual-format products consumers want."
"Broadcom's product vision for a universal Blu-ray/HD-DVD solution solves one of the thorniest issues facing consumer electronics manufacturers in the high definition DVD market today," said Gary Shapiro, President of the Consumer Electronics Association.
The BCM7440 incorporates the decoding, processing and memory functions for both Blu-ray and HD DVD media players, eliminating the need for manufacturers to build two different hardware platforms. The chip supports the wide variety of mandatory audio and video compression standards required for Blu-ray and HD DVD optical disc formats, including H.264/AVC, VC-1 , MPEG-2, Dolby(R) Digital Plus, Dolby Tru-HD and DTS-HD. The BCM7440 also provides full backwards compatibility for current DVD video titles as well as DVD-R, DVD-VR and audio CDs.
The BCM7440 is a highly integrated SoC that offers the following advanced features for Blu-ray and HD DVD media players:
* Single-chip HD SoC solution supports Blu-ray, HD DVD and universal high definition players. * Highest performance platform with multiple processors, dual decoders and dedicated graphics engines assures robust applications performance. * Robust and proven universal optical disc (UOD) software stack reduces development risks and supports all Blu-ray and HD DVD profiles. * Complete hardware and software reference design dramatically reduces OEM/ODM development time. * Fully integrated SoC enables lowest cost implementation. Pricing and Availability
The BCM7440 is shipping in sample volume quantities to early access customers with pricing available upon request. The chip is packaged in a 761-ball BGA.
Broadcom's Broadband Business Group
Broadcom offers manufacturers a range of broadband communications and consumer electronics SoCs that enable voice, video and data services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, HD DVD and Blu-ray disc players, DVD recorders and personal video recorders.
Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).
Broadcom, one of the world's largest fabless semiconductor companies with 2005 revenue of more than $2.67 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-926-5000 or at www.broadcom.com.
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