Broadcom Announces the Industry's First Complete Blu-ray(TM)/HD DVD System-on-a-Chip Solution for Media Player Development

Broadcom's Advanced, Integrated SoC Provides the Foundation for Universal Media Players That Support Both Blu-ray and HD DVD Optical Discs in One Platform

IRVINE, Calif., Nov. 9 /PRNewswire-FirstCall/ -- Broadcom Corporation (NASDAQ: BRCM), a global leader in semiconductors for wired and wireless communications, today announced the industry's first complete system-on-a-chip (SoC) solution that combines both Blu-ray(TM) and HD DVD optical disc formats into a highly integrated, single-chip design. Building upon its successful first-generation Blu-ray/HD DVD SoC solution, Broadcom has developed a next-generation universal player SoC that not only significantly surpasses current chip technology in integration and performance, but will further the advancement of high definition media players. The new Broadcom(R) SoC has an advanced feature set, coupled with a software stack that is compliant with both Blu-ray and HD DVD specifications, providing OEMs with a complete platform for future generation media players that support both disc formats, as well as other home entertainment and network applications.

Blu-ray and HD DVD are the next generation of optical disc formats for recording, rewriting and playing high definition video and digital data. According to In-Stat market research, the worldwide adoption rate of large-screen HDTV sets by consumers has increased significantly over the last year, providing an enormous opportunity for consumer electronics manufacturers and motion picture studios to supply consumers with high definition media players and high definition movies. The potential mass adoption of the Blu-ray and HD DVD optical disc formats represents a key transition in the home entertainment market complementing the ever expanding consumer preference for high definition content.

"To further the widespread adoption of high definition DVD media players, it is imperative to have cost-effective, complete silicon solutions, like Broadcom's, that support both Blu-ray and HD DVD disc formats. These innovative chips will help OEMs deliver solutions that meet the price points required for mass adoption by consumers," said Michelle Abraham, Principal Analyst at In-Stat. "The complexity involved in combining these two disc formats onto a single-chip semiconductor solution for media players exemplifies Broadcom's technical ability and commitment to offering time-to-market and cost-effective solutions for this new market opportunity."

Announced today is the Broadcom BCM7440 Blu-ray/HD DVD SoC that offers OEMs a high performance single-chip media player design, which integrates a multiple-core MIPS(R) architecture, a multi-stream HD video decoder, dedicated graphics engines, DSP-based audio processors, a security processor, DDR2 interfaces, integrated video and audio outputs and a complete array of system and network connectivity interfaces. The BCM7440 is supported with a complete reference design, the BCM97440 and software stack, which includes support for all Blu-ray and HD DVD profiles.

"Broadcom is simplifying the development of next-generation Blu-ray and HD DVD products with a proven, complete single-chip solution that offers OEMs both a time-to-market advantage and cost-effective design," said Peter Besen, Vice President, Consumer Electronics, Broadband Communications Group, of Broadcom. "Our broad portfolio of intellectual property cores for multiple applications, such as cable TV, satellite, IP set-top boxes and Wi-Fi(R), Bluetooth(R) and Ethernet networking, enables us to offer more than just a stand-alone high definition DVD silicon solution. We are providing a platform for the future that allows OEMs to easily and cost-effectively deliver products that can also support the evolution of whole home entertainment connectivity."

"Consumers have expressed interest in adding high definition disc players to their home theater and personal movie entertainment systems, but are cautious about adopting the 'wrong' format," said Richard Doherty, Research Director of The Envisioneering Group. "We have found that four out of five American consumers have expressed knowledge of and/or interest in the availability of consumer products and PCs which could play both HD DVD and Blu-ray media. Broadcom's complete Blu-ray/HD-DVD solution is best positioned to drive the wide adoption of the kinds of high-performance, dual-format products consumers want."

"Broadcom's product vision for a universal Blu-ray/HD-DVD solution solves one of the thorniest issues facing consumer electronics manufacturers in the high definition DVD market today," said Gary Shapiro, President of the Consumer Electronics Association.

The BCM7440 incorporates the decoding, processing and memory functions for both Blu-ray and HD DVD media players, eliminating the need for manufacturers to build two different hardware platforms. The chip supports the wide variety of mandatory audio and video compression standards required for Blu-ray and HD DVD optical disc formats, including H.264/AVC, VC-1 , MPEG-2, Dolby(R) Digital Plus, Dolby Tru-HD and DTS-HD. The BCM7440 also provides full backwards compatibility for current DVD video titles as well as DVD-R, DVD-VR and audio CDs.

Product Information

The BCM7440 is a highly integrated SoC that offers the following advanced features for Blu-ray and HD DVD media players:

     * Single-chip HD SoC solution supports Blu-ray, HD DVD and universal
       high definition players.
     * Highest performance platform with multiple processors, dual decoders
       and dedicated graphics engines assures robust applications
     * Robust and proven universal optical disc (UOD) software stack reduces
       development risks and supports all Blu-ray and HD DVD profiles.
     * Complete hardware and software reference design dramatically reduces
       OEM/ODM development time.
     * Fully integrated SoC enables lowest cost implementation.

    Pricing and Availability

The BCM7440 is shipping in sample volume quantities to early access customers with pricing available upon request. The chip is packaged in a 761-ball BGA.

Broadcom's Broadband Business Group

Broadcom offers manufacturers a range of broadband communications and consumer electronics SoCs that enable voice, video and data services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, HD DVD and Blu-ray disc players, DVD recorders and personal video recorders.

About Broadcom

Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).

Broadcom, one of the world's largest fabless semiconductor companies with 2005 revenue of more than $2.67 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-926-5000 or at

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with media players and media center products such as the BCM7440 include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; uncertainties as a result of the company's previously-disclosed ongoing review of its practices in respect of options/equity grants to employees, and the publicized more general review of option grant practices throughout the technology and other industries by public regulatory bodies, and potential changes in accounting and other practices resulting therefrom; the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for high-performance digital media center applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; intellectual property disputes and customer indemnification claims and other types of litigation risk; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost-effective and timely manner; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the quality of our products and any remediation costs; the effectiveness of our expense and product cost control and reduction efforts; the risks and uncertainties associated with our international operations, particularly in light of recent events; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.

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Review Article
  • October 09, 2008

    That there will be WINNERS and LOOSERS seems inevitable, to start the damage in Africa is
    virtually 0 , which in itself quite an achievement. The continent will follow with the highest
    level of interest what the other continents will prepare for us and actually we are quite
    blessed with the fact that 98 % of consumer related products are imported.
    But out of respect for our new found friends in China all the bars here in Okinoko will cancel
    the traditional friday evening Karaoko and rumours of all sorts electrify the air, you can
    feel the tension, unconfirmed, so you don't have it from me, but it seems that the next 6 months
    NO KARAOKO IN OKINOKO ! Instead every friday evening we come together and we will
    read and sing and dance inspired by a 88 page USERS MANUAL and at the end of the evening to
    release the tension we will split in two camps, one camp about half do have HD and the rest
    we will call Ray.It is progress which is mind blowing and confirms that we are closing the
    gap and we will overcome in 26 weeks the Digital Divide, yes 26 weeks and we do much faster
    as what Mr.Moore could have even been dreaming of, 600 times faster as our ancestors who for
    300 years every sunday had to learn that what was written in the users manual not necessarily was black or white but sometimes gray so everybody in Okinoko go digital, we wish the world
    a healthy and happy battle,coming sunday 26 babies will be digitalized and 18 will be named Broadcom and the other 8 i tell you next time,can easily take 300 years to understand the deeper meaning and become a real Vista !

      Was this review helpful to you?   (Report this review as inappropriate)

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