February 06, 2012
Silicon Valley: EDA Magnet!
Please note that contributed articles, blog entries, and comments posted on EDACafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Russ Henke - Contributing Editor


by Russ Henke - Contributing Editor
Posted anew every four weeks or so, the EDA WEEKLY delivers to its readers information concerning the latest happenings in the EDA industry, covering vendors, products, finances and new developments. Frequently, feature articles on selected public or private EDA companies are presented. Brought to you by EDACafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!


Breker also recently relocated its corporate headquarters from Austin, Texas, to Fremont, California, to be closer to a strong customer base and unique opportunities in Silicon Valley. The new office is at 304 Anza Street, Fremont, CA, 94539. (Readers finally can discern whence cometh the title to this February 06, 2012 issue of EDA WEEKLY -- Silicon Frontline’s principals are from Russia and Ireland, and Breker’s from Bangladesh! – few can ultimately resist the magnetic pull of Silicon Valley!).

In addition, well-known EDA entrepreneur and verification expert Michel Courtoy has become a member of Breker’s board of directors and is actively offering advice and support.



Michel Courtoy


Michel Courtoy is no stranger to the verification challenges of chip design.  He was CEO of Certess, a verification company, acquired by SpringSoft in 2009.  To quote Michel, “It’s rare to work with entrepreneurs with a focused and clear idea of where the company’s going and how it’s going to get there.  Breker has a long-term strategic vision that’s both impressive and sound and a team that can implement the vision.”

“2011 was certainly a momentous year for Breker,”
confirms Adnan.  “We made some strategic changes to position for rapid growth and firmly established ourselves as The SoC Verification Company.  From all calculations, these moves are paying off handsomely. For example, Breker grew its installed base in 2011 by more than 3X.”


Conclusion

The technical details of Breker’s approach to break verification icebergs must await a future article.

Breker, Trek and Iceberg, and SoC Verification may be new and unfamiliar terminology used to describe a challenge that EDA needs to tackle, but they just may be the definitive approaches to meet head-on the challenges facing verification engineers.

EDACafe.com readers should be prepared to see much more about Breker in 2012, as Breker is preparing several new announcements over the coming months.

Breker will be at DVCon at the Doubletree Hotel in San Jose February 27 – March 01, 2012.



Breker will also be at DAC in San Francisco June 4-6, 2012, in Booth #2501. See ‘em there!



[1] Footnote:
  Per Wikipedia, Eric Ries (born 1979) is a Silicon Valley entrepreneur and author, recognized for pioneering the Lean Startup movement, a new-business strategy which directs startup companies to allocate their resources as efficiently as possible. He is also a well-known blogger within the technology entrepreneur community.


 

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The EDA WEEKLY writer thanks the leadership at Breker Verification Systems for the chance to post this article; and he especially thanks Ms. Nanette Collins for her composition and insightful assistance.

 

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Breaking News on the Job Front

(02-03) 09:43 PST WASHINGTON (AP) --

In the most impressive surge for the job market since early last year, the United States added 243,000 jobs in January, 2012, far more than economists expected. The unemployment rate dropped to 8.3%, the lowest in three years.

Hiring accelerated across the economy and up and down the pay scale. The high-salary professional services industry added 70,000 jobs, the most in 10 months. Manufacturing added 50,000, the most in a year.

"This is a very positive employment report from almost any angle," said Brian Bethune, an economics professor at Amherst College.



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More Late Breaking News

Shortly after press time for this posting of the EDA WEEKLY, the writer learned that his series of 13 articles in 2011 has been nominated for consideration for an award from the The National Academies Keck Futures Initiative (NAKFI).



NAKFI believes that successful communication is the heart of the Futures Initiative.  As such, the annual Communication Awards is an important component of NAKFI.  These awards are designed to recognize, promote, and encourage effective communication of science, engineering, medicine, and interdisciplinary work within and beyond the scientific community.

The Keck Futures Initiative—a program of the National Academy of Sciences, National Academy of Engineering, and Institute of Medicine, with the support of the W. M. Keck Foundation—will award prizes in October 2012 to individuals or teams who have developed creative, original work that addresses issues and advances in science, engineering and/or medicine for the general public in four categories: Book; Film/Radio/TV; Magazine/Newspaper; and Online.



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 About the writer of the EDA WEEKLY:


Since 1996, Dr. Russ Henke has been active as president of HENKE ASSOCIATES, a San Francisco Bay Area high-tech business & management consulting firm. The number of client companies served by Henke Associates during those years now numbers close to fifty. Engagement lengths have varied from a few weeks up to ten years and beyond.

During his previous corporate career, Henke operated sequentially on "both sides" of MCAE/MCAD and EDA, as a user and as a vendor. He's a veteran corporate executive from Cincinnati Milacron (Research Scientist – Oakley, OH), SDRC (President & COO – Fairfax, OH & Milford, OH), Schlumberger Applicon (Executive VP – Burlington, MA), Gould Electronics Imaging & Graphics (President & General Manager – San Jose, CA), ATP (Chairman and CEO – Campbell, CA), and Mentor Graphics Corporation (VP & General Manager – PCB Division San Jose, CA & Professional Services Division – Wilsonville, OR).

Henke is a Fellow of the Society of Manufacturing Engineers (SME) and served on the SME International Board of Directors. Henke was also a board member of SDRC, PDA, ATP, and the MacNeal Schwendler Corporation, and he currently serves on the board of Stottler Henke Associates, Inc. (San Mateo, CA). He also serves as VP Business Development of Stottler Henke, focused on commercial applications of artificial intelligence.

In addition, Henke is a member of the IEEE and a Life Fellow of ASME International. In April 2006, Dr. Henke received the 2006 Lifetime Achievement Award from the CAD Society, presented by CAD Society president Jeff Rowe at COFES2006 in Scottsdale, AZ. In February 2007, Henke became affiliated with Cyon Research's select group of experts on business and technology issues as a Senior Analyst. This Cyon Research connection aids and supplements Henke's ongoing, independent consulting practice (HENKE ASSOCIATES). Dr. Henke is also a contributing editor of the EDACafé EDA WEEKLY, and he has published EDA WEEKLY articles every four weeks since November 2009; all URL's available.

Since May 2003 HENKE ASSOCIATES has also published more than 100 independent COMMENTARY articles on MCAD, PLM, EDA and Electronics IP on IBSystems' MCADCafé and EDACafé; most URL’s available.

Information on HENKE ASSOCIATES is available at http://www.henkeassociates.net .

March 31, 2012 will mark the 16th Anniversary of the founding of HENKE ASSOCIATES.



 



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-- Russ Henke, EDACafe.com Contributing Editor.




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