PR is to build a brand's reputation (positively) through a win-win relationship with the masses and media through various Earned Media.
In principle it is like that. But in practice Often we will see PR by splashing content as a splash of Win content, but media or media may be lost and the masses may not be of much benefit.
The closest example that Content Shifu has ever come across is that the brand's PR department puts the Content Shifu medium email into their mailing list. The content that Content Shifu has always received is irrelevant, such as the launch of a new game. How brands play games Or that shop over there is a discount There is also no button to press Unsubscribe to unsubscribe.
When we get things that are not often related What we do is press Report Spam (meaning the email sent by that media will go into the Spam box and will not go to our Inbox anymore.
If there are people who do like us a lot, email domains (eg email@example.com) of the PR department or that brand will be blacklisted by Email Service Provider like Gmail or Hotmail, resulting in emails from that email domain. It will be rocked to the Spam box in the Inbox of other people receiving the same email…
Actually, there should be a PR method that gets people wanting rather than being forced!
So I really think Then the principle of Inbound Marketing can be applied to PR as well.
So this is the source of this article on Inbound PR.
In this article, I will take the Inbound Framework to put in the process and tools for making PR.
Whether you are a brand that wants to do PR, a Media Agency, or a Media, I think this Inbound PR is useful to you.
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