Title and Meta Description are the parts that will be displayed on the search results page by Keyword on Google or other Search Engine. In this section, we can customize (sometimes Google may choose the text on the website to show up by ourselves). joker123 The simple technique is to Put the keywords in the title and meta description exactly or similar to the keywords that users often search for.
(Note: Keyword and search volume can be found from Google AdWords - Keyword Planner)
Where the title is the title of the webpage. Meta Description is the overall description or theme of the webpage. If there is a high percentage of clicks from the search results page, which is called CTR (Click Through Rate is calculated from the number of clicks ÷ impressions), then there is a chance that the page will rank better than the website with a lower CTR because it shows that Websites are more interesting
(Note: Each keyword CTR can be found in Google Search Console)