All great responses.
A few quick comments. It is never fake to put your best foot forward in an interview. Being likable is always an important component, and frequently the percieved ability to be a good team player and likable supercedes your engineering abilities.
Linkedin is a great place to find information, as are many other resources. When it is written by an unknown source, always weigh its accuracy.
Mike your comments are absolutely right on. My reference is more to people that have not updated their reume as opposed to tailoring it more to a particular position. If your resume is ready to go, then all you have to do is highlight the more relevant components of your resume, as opposed to building or re-building your resume.