As usually, I enjoyed your DAC write up, now post-DAC mandatory reading. Your insights on the blog sessions were particularly interesting. My question… where were the marketing guys? I expected to see 20 editors, 20 bloggers and about 100+ marketing folks from the exhibitors. EDA, and indeed journalism itself, is evolving on so many levels, so getting to grips with the shifting sands of opinion leadership has to be front and center on many marketing todo lists. Maybe I am wrong but I was surprised at the apparent lack of interest. Maybe that is another sign of EDA evolution, or in fairness maybe they were all too damn busy with the rest of the show.