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(Stranger )
05/15/20 01:05 AM
Branding versus performance Report this article as Inappropriate to us !!!Login to Reply

In the advertising market, it is customary to divide the tasks of promotion into performance, aimed at obtaining conversions, and branding - wide coverage and increase of image performance. Experts from iConText told how tools and approaches are changing, which affects the reallocation of client budgets and whether it is worth sticking to the current division of tasks in the future.

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